Report Template

Public Education and Prevention Plans:

Comprehensive Web-based “Toolkit”

Scope:

A) Web-based Comprehensive “Toolkit”:

A toolkit of substance use/abuse prevention resources to be integrated and disseminated in the schools and the community. This toolkit should include primary, secondary and tertiary prevention components with the identification of current resources including agencies and networks that are delivering the various services.

Objective:

Integrate, disseminate and enhance education on substance use abuse prevention for youth from elementary through high school age.

Concept Design:

The toolkit will be a bilingual “website - clearinghouse”, including a section for parents, school staff, youth, youth serving agencies etc.,
The website will have a local focus, with appropriate links to provincial and federal resources and materials.
The website would be a “one-stop” shop model ensuring easy access to information and resources.
The website will have a table of contents.
There will be a discussion board and a peer review section (not for professional advice) but for comments and input into clearinghouse resources and links.
It will be a permanent website with long-term funding attached to maintain and update.
It will be housed within an existing host agency with the funding attached to have staff to maintain site, maintain partnerships and collaborate with all necessary stakeholders.
The website will incorporate links with all service providers.
The website will be updated when necessary and then quarterly with an electronic form for each agency etc., to complete and return with updates of current resources, material, research, literature, curriculum resources etc., to the host agency.
There will be PDF copies of all available materials where there is not cost associated to the products.
The website will have an annotated bibliography of proven programs, frameworks and best practices around substance use/abuse prevention
It will have citywide dissemination and will be launched by hosting agency.
A Search engine will be built in with key words search tool
Included in the website will be current and existing directories e.g., “Blue Book”
Dissemination will be to all stakeholders
Included/Attached will be the a “hardcopy” promotional catalogue/brochure of broad resources on the site it would include a backgrounder of the site etc.,
Promotion of website “toolkit” would go out at beginning of school year attached to existing agency mail outs or electronic bulletins linked with schools.
All materials will be adapted to English and French where possible.
All stakeholders should be engaged to add a link to this site from their sites.
It will include fact sheets (electronically) with summaries around substance use/abuse prevention these will be developed by host agency based on input from all stakeholders.
A booth or signage promoting the site should be a component of the toolkit website promotional materials appropriate for fairs and showcases etc.,
There will be an evaluation tool built-in to assess the “toolkit” website on a quarterly basis.
Ideally one coordinating curriculum based person in each board attached to host agency to promote “toolkit” website to educators.
Website will be a venue to promote and raise awareness to substance use/abuse prevention campaign(s).
Will include input, consultation and/or involvement from at least one member from each pillar whenever possible.

Draft Budget - figures do not include taxes – Appendix 1
Web-based Toolkit

Activity	Resource	Unit Cost	Total Cost

Assemble & organize content and links	2 grad students for 3 months	$3K/month each	$18,000
Provide direction to students and develop customized content, egg. Local fact sheets, annotations	experienced substance abuse professional with input from a (retired?) educator	$1600/wk for 5 weeks over 3 months, plus expenses	$8,500
Development of web page text and translation as required	Professional writer/editor & translators	$60/hr for writer; $0.25/word translation	$3,500
Review of content	volunteer team with diverse expertise	meeting costs only	$500
Web design and programming, including testing	Professional web services firm (Ottawa-based)		$10,000
Design and preparation of promotional materials, egg. Posters, bookmarks, magnets	Professional design services & printers	$2,500 design estimate	$10,500
Temporary Project Manager	Senior agency staff or contractor	$1500/month over 4 months	$6,000
Dissemination and promotion - personal visits to schools & agencies, plus mailings to approx 150 individual sites	Agency staff or contractor, approx 6-8 weeks	$1000/wk plus expenses	$9,000
Contingency @10%			$6,600
Total Development Cost Estimate			$72,600
Hosting and occasional site maintenance	Professional or internal to host agency if facilities exist	$50/month for hosting	$1,200
Networking and gathering information & update site content, plus continue promotion	Agency staff or contractor, approx 4 days/month plus local travel	$200/day (loaded rate)	$10,500
Reproduction of promotional materials as required			$750
Translation of new content as required	Professional translators	$0.25/word	$750
Annual operations			$13,200
Develop evaluation methodology	Consultant (professor)		$2,000
Conduct evaluation and analysis	Consultant or professor and grad students	depends on methodology	$3,000
Implement any recommended changes	TBD		$1,500
Evaluation			$6,500
Total Project Cost over 3 years	(includes development, evaluation plus 3 full years operation)		*$118,700*

Funding Strategy

Introduction:

The IDAS Substance Use and Abuse Prevention Plan are comprised of three proposed projects to be delivered in combination as a model for substance use and abuse Public Education and Prevention. The three combined projects of the work plan are: A) Web-based Comprehensive “Toolkit” B) Training, Education and Information Sessions, and C) Public Awareness Campaigns. Each will require a separate and distinct funding approach customized to the scope, concept designs and level of partner involvement. The strategy involves multiple financial contributors and in-kind contributions by partners.

Fit with the Three Levels of Government

Municipal Scope and Local Interests

Within the City of Ottawa, the IDAS Prevention projects are linked to the mandate of Ottawa Public Health, Crime Prevention Ottawa and Ottawa Police Services.

In addition to participation in the Prevention Task Force, many IDAS community partners are also members of the Substance Abuse and Youth in School (SAYS) Coalition, managed by Ottawa Centre for Research and Innovation (OCRI). This Coalition (including the four local school boards and three youth treatment agencies) may be a significant source of in-kind support for various IDAS initiatives.

Locally, the United Way and the Ottawa Community Foundation have both supported the development of the SAYS Coalition, and collaborative action to address youth substance abuse will likely remain within their funding priorities. All of these organizations have a strong interest in the success of the IDAS Prevention project.

Provincial Scope

The entire set of projects being proposed by the Prevention Task Force represents a comprehensive and potentially unique model within the Province of Ontario. As such, the model may attract funding support from one or more provincial ministries. The initiative fits well with the mandate of Ministry of Health Promotion and it is therefore recommended that the proposed IDAS Prevention Plan request funding from the Ministry of Health Promotion as a potential pilot project for Ontario. Even a small provincial contribution would enhance the credibility of the initiative and demonstrate a broader partnership, making the projects more attractive to other funders. Note, however, that the upcoming Provincial election will effect the timing of such discussions. Unless support can be secured in advance of the election, dialogue toward new provincial commitments may not be possible until much later in the fall or winter.

Federal Scope

Federally, substance abuse prevention has a direct fit with the proposed new National Anti-Drug Strategy. The 2007 Federal Budget committed $64M over two years for prevention, treatment and enforcement, but at the time of writing, the details of how this would be allocated were not yet announced. The previous national strategy made significant funding available for community initiatives, and should a similar approach be maintained, Ottawa’s IDAS will be well positioned to receive a federal grant. Related Federal announcements should be closely monitored, and if the opportunity arises, a contribution for any or all of the IDAS Prevention projects should be sought from the National Anti-Drug Strategy.

Since substance abuse is strongly linked with crime, the Crime Prevention Action Fund (through Public Safety Canada) is also a potential source of funding.

Note that for seeking support from senior levels of government, it may be more advantageous to show the three proposed projects as components of an overall community-wide initiative (rather than focusing on one project at a time) so that the total resource requirements and contributions can be seen in their totality. This shows more clearly the comprehensive nature of the strategy, and also shows a more balanced view of the number and scale of the anticipated partners and contributors.

On a local level, however, it is more practical to assemble partners and funders on a project-by-project basis so the individual activities can be matched more closely to the most appropriate organizations as no one organization will be able to contribute to all three projects in a significant way.

Objective: Integrate, disseminate and enhance education on substance use abuse prevention for youth from elementary through high school age.

Date: 3-Year Plan

Project Manager: Gregory Springer

Phase	Task/Activity/Milestone	Deliverable	Duration	Type of Resource	Cost	Dependencies
Funding	Identify funding opportunities, requirements and submission timelines appropriate to the toolkit. OCRI, Crime Prevention Ottawa, City and others can funnel prospective opportunities and work together to identify who has financial capabilities within agencies.	Secured funding	On-going and as funding opportunities come available.	Multi-stakeholder groups may be positioned to apply.	In-kind contributions including one rep from each pillar organization for consultation
Planning & Development	Create an inventory and directory of existing local services and resources. Set the expectations and boundaries for the directory of services. Create an inventory of existing school based substance use prevention curriculum based resources. Complete a literature search that explores best practices and effective models of substance use and abuse prevention for youth. Engage educators, including curriculum experts, in the process to determine how the toolkit can be used to share best practices among educators. Identify framework(s) based on grade and need, which should include age appropriate factors. Collate and organize information appropriate for the toolkit.	A comprehensive annotated bibliography of existing data, resources and information of substance use/abuse resources including current curriculum based substance resources being used in the schools. A draft of the framework for the toolkit and directory incorporating the project concept design.	Effort spread over a 3 - 4 month period to hire staff and complete task. Draft framework for the toolkit would be due by Jan08	2 masters students for the equivalent of three months full time, plus related expenses Knowledgeable professional (contractor) to supervise students and develop customized content, e.g. local fact sheets Representation from members of the IDAS prevention workgroup and boards of education to provide guidance and review information P.T. Project Manager	Approximately $18,000 (honorarium, supplies etc.,) $1600/wk for 5 weeks over 3 months, plus expenses =$8500 In-kind support from various agencies, plus $500 meeting costs $1500/month for 3 months	Money for masters students and other contractors
Implementation & Launch	Develop website design, including structure, functionality requirements, and look & feel. Programming and testing. Draft text for individual web pages as required Translation of website text and any new materials (not of third-party resources to be referenced) Design and preparation of promotional materials, e.g. Posters, bookmarks, magnets Dissemination and promotion - personal visits to schools, parent groups & agencies, plus mailings to approx 150 individual sites. Additional contact with school trustees. Hosting and occasional technical maintenance Networking with addiction and youth-serving agencies, Public Health, educators, and other community stakeholders to continue promotion and gather information to update site content. Ongoing translation of new content and reproduction of materials as required	Well-designed, easy-to-use bilingual website targeting educators, parents and youth (mainly Gr 6 and up) Plan and collateral materials to promote the web-based toolkit, resulting in broad awareness and access by target groups Maintain useful, up-to-date website, monitor postings (if required), respond to queries	1 month 4 weeks design and procurement 6 - 8 weeks promotion Ongoing through the year for 3 years	Professional web services firm (in Ottawa) Professional writer and translator Project Manager Professional design services & printers Resource person to do promotion (plus expenses) A host agency to be the clearinghouse for the toolkit. ($50/month if hosted by web company) An experienced resource person hired by the host agency, approx 4 days/month @ $200/day plus expenses	$10,000 $3,500 $1,500 $10,500 $9,000 $1,200 per year $10,500/year $1,500/year
Evaluation	Identify existing evaluation models, then develop an appropriate evaluation plan that will measure usage and effectiveness of the toolkit. Assess usage levels and user feedback after the first year and implement recommendations to improve the website and its contents. Conduct evaluation of impact of the toolkit	An appropriate evaluation tool to assess the toolkit clearinghouse Progress report & recommendations Evaluation of impact at end of 3 years	Short development period, then annual data gathering and analysis. Full evaluation at end of Year 3	In-kind contributions including one rep from each pillar organization for consultation	$2,000 $1,500 $3,000	Monies for evaluation

Training, Education and Information Sessions

Scope:

B) School Staff, and Youth Serving Agencies Training and Parent Information and Youth Education Sessions.

Training, information and/or education sessions on youth substance use and abuse to school staff, parents, youth serving agencies and youth around primary, secondary and tertiary prevention.

Objective:

Increase and/or enhance school staff, parent and youth serving agencies and youth awareness, understanding and comfort level around preventing substance use and abuse through training, education and information sessions.

Concept Design:

Youth Education Sessions

Multiple pronged approach:

a) School assemblies (large group)

b) Classroom sessions (small group)

c) One on One for the prevention staff to work with high risk students

d) Web/Internet based education tool (individuals). The web/internet based training tool should be attached and accessible in the clearinghouse web site.

e) Service providers (separate sessions or include in current programming) (Service providers could include: boys and girls club, YMCA, Parks and Recreation, YSB, Operation Go Home etc.,

f) Should include alternative prevention strategies to build on protective factors and reduce risk factors

g) Should include youth based positive role models as part of model of training

h) Include mental health component to build resiliency in youth and enhance protective factors, self-esteem and healthy living strategies that build on current models.

i) Should be offered throughout the school year and ongoing availability in the community agencies

j) Should be extended into college and universities in next phase of implementation.

k) Education sessions should be based on best practice models of youth engagement and substance use/abuse prevention with components of various models incorporated in the education modules.

l) The timing of the sessions will be decided by individual schools but should be available and disseminated in all boards and in all local schools.

m) Education sessions would be available for broad community access in diverse agencies.

n) Should include pre, mid and post evaluation of education sessions.

o) School staff, principles, parent councils/committees/groups should be engaged in the process.

p) Each individual school will assist in identifying which youth groups will assist in leading and coordinating the education sessions.

q) The education sessions would provide an opportunity to increase awareness and promote substance use and abuse prevention campaign(s).

r) Will include input, consultation and/or involvement from at least one member from each pillar whenever possible.

School Staff Training Sessions

· Multiple pronged approach:

a) Board-wide professional development days (large group) (these are limited in number and time)

b) School-based professional development days (smaller, more engaged groups but access to a larger number of schools)

c) “Train the trainer” component should be built-in to training. Train guidance or department heads to be able to return to their perspective schools to train staff.

d) Addictions counsellors should be part of the training process for school staff.

e) Web-based link to clearinghouse website (toolkit) of available training.

f) Should include pre, mid and post evaluation of training.

g) School staff should be involved in the development etc., of training sessions.

s) Training sessions would provide an opportunity to promote, raise awareness to, substance use and abuse prevention campaign(s)

t) Will include input, consultation and/or involvement from at least one member from each pillar whenever possible.

Parent Information Sessions

· Multiple pronged approach:

a) Information through hard copy and email newsletters (limited )

b) Parent information nights should be a forum for dissemination.

c) Parent committees, councils engaged in the development etc., of the information sessions.

d) Offered to parents throughout school year

e) Parent lead whenever possible.

f) Offer information sessions at 3 or 4 locations inviting parents from multiple schools and boards

g) Build on existing parent information sessions offered through existing agencies.

h) Web-based link through clearinghouse website(toolkit).

i) Promoted through schools and community agencies, centre both electronically and hardcopy

j) Should include pre, mid and post evaluation of training.

k) Information sessions would provide an opportunity to promote and raise awareness to substance use and abuse awareness campaign(s).

u) Will include input, consultation and/or involvement from at least one member from each pillar whenever possible.

Youth Serving Agencies Training Sessions

· Multiple pronged approach:

a) Training forums/sessions with multiple agencies and partners invited

b) Agency-specific training should included basics of primary, secondary and tertiary prevention. Training sessions will be offered by various agencies based on topic and expertise requested by schools and community.

c) Multiple agency mentoring/shadowing program

d) Web-based interactive training program built-in with direct link to clearinghouse website (toolkit).

e) Include additional training for existing and additional youth addictions counsellors around provide primary, secondary and tertiary prevention and able to train parents, school staff and other youth serving professionals.

f) Incorporate components of current models substance use/abuse training and programming where appropriate e.g., Communities that Care operating system, Safe Communities model etc

g) Current agencies working with youth should also be provided additional training opportunities to train parents, school staff and other youth serving professionals.

h) Offer annual training including a “refresher” and first-time training component.

i) Should include pre, mid and post evaluation of training.

j) Youth serving agencies should be involved in the development etc., of the training sessions.

k) Training sessions would provide an opportunity to promote and raise awareness to substance use and abuse prevention campaign(s).

l) Will include input, consultation and/or involvement from at least one member from each pillar whenever possible.

Draft Budget - figures do not include taxes – Appendix 2

Training, Information and/or Education Sessions

Activity	Resource	Unit Cost	Total Cost

Development of core training content and methodology (build on existing materials)	Experienced youth substance abuse professional	$1600/week for 2 weeks	$3,200
Research best practices for youth education programs and update/customize content for local use; involve community partners	Led by youth substance abuse professional with broad input	$1600/week for 2 weeks + expenses	$4,000
Customize content and delivery for educators, including small pilot	The above developer, assisted by an educator	$1600/week for 2 people	$3,200
Customize content and delivery for parents, including small pilot	The above developer, with input from parent advisors	$1600/week for 2 people	$3,200
Customize content and delivery for youth-serving agencies	The above developer, with input from agencies	$1600/week for 2 people	$3,200
Translation of training materials	Professional translation		$700
Project coordination	Contract	1 day/wk, 8 weeks; $250/day	$2,000
Contingency @10%			$1,950
Development cost			$21,450
Reproduction of training materials and handouts			$1,000
Promotion of education sessions, email bulletins and pamphlets for distribution to all Gr 7-12 students (to take home to parents)	Professional layout and printing	$0.10/page for 64,000 students	$7,000
Delivery of 4 training sessions to educators (up to one day each). At least one session must be in French	Delivered by experienced youth substance abuse professional, preferably the developer	$1600/week plus expenses, including space	$4,000
Release time for classroom teachers to attend training (1 per school, one day)	This may not be required if training can be provided during regularly scheduled prof'l development time	$200/day; 120 schools	$24,000
Delivery of 4 evening information sessions for parents (same session done at 4 different locations). At least one session must be in French.	Delivered by experienced youth substance abuse professional, preferably the developer	$1600/week plus expenses, including space	$2,000
Delivery of training sessions to agencies (2 different times/locations). At least one session must be French	Delivered by experienced youth substance abuse professional, preferably the developer	$1600/week plus expenses, including space	$1,200
Work with educators to develop implementation strategy for youth education sessions	Developer + 1 day release time for 3 educators		$1,000
Youth education session delivery in schools and/or other venues, including promotion to schools	Dependent on model developed; assume 2 days/wk x 8 months	$320/day + expenses	$24,500
Annual update for each training, information and/or education package, including community stakeholder input	Developer and Project Coordinator	8 days each	$4,560
Contingency @10%			$6,926
Annual training delivery			$76,186

Develop evaluation methodology	Consultant (professor)		$2,000
Conduct evaluation and analysis	Consultant or professor and grad students	depends on methodology	$3,000
Implement any recommended changes	TBD		$1,500
Evaluation (short term)			$6,500

Total Project Cost over 3 years	(includes development, evaluation plus 3 yrs operation)		*$256,508*

Objective: Increase and/or enhance school staff, parent and youth serving agencies and youth awareness, understanding and comfort level around preventing substance use and abuse through training, education and information sessions.

Date: 3 Year Plan

Project Manager: Gregory Springer

Phase	Task/Activity/Milestone	Deliverable	Duration	Type of Resource	Cost	Dependencies
Funding	Secure funding for training sessions and associated costs					Dependent on grant timelines
Planning & Development	Research best practices and resources for substance abuse education programs and update/customize content for local use; involve community partners Develop core training content and methodology (build on existing materials & models) Customize content & process for each target group (youth, parents, educators, and youth-serving agencies) Translate training materials Overall project coordination	Bilingual training modules and process guides customized for each target audience	8 weeks development time	Experienced youth substance abuse professional(s) @ $1600/week, with input from other experts as required, e.g. educators, P.D. consultant, parents plus 4 pillars (in-kind contributions) Professional translator Project Coordinator, could be agency staff or contractor	$4,000 $3,200 $9,600 $700 $2,000	Money for a resource people as indicated
Implementation - Agencies	Reproduction of training materials and handouts Promotion and delivery of training sessions to agencies (2 different times/locations). At least one session must be French	Well-attended training sessions		All training to be delivered by experienced youth substance abuse professional, preferably the developer	$1,000 $1,200
Implementation - Educators - Parents - Youth	Promotion and delivery of 4 training sessions to Gr.7-12 educators (up to one day each). French language school boards to receive training in French. Promotion of parent education sessions: email bulletins and pamphlets for distribution to all Gr 7-12 students (to take home to parents) Delivery of 4 evening information sessions for parents (same session done at 4 different locations). At least one session must be in French. Work with educators to develop implementation strategy for youth education sessions Promote and deliver youth education sessions in schools and/or other venues Annual update for each training, information and/or education package, including community stakeholder input	Well-attended training sessions for educators Well-attended information sessions for parents Substance abuse prevention education delivered to as many youth as possible in all high schools and as many Gr.7/8 schools as possible		Trainer as above Release time for classroom teachers to attend; 1 day/school Professional layout and printing of pamphlet (64,000) Trainer as above Dependent on model developed; assume 2 days/wk x 8 months Developer and project coordinator; 2 days per package	$1000 x 4 $200/days x 120 schools = $24,000 $7000 $2000 $1,000 $320/day if delivered by counsellor = $24,500 $4,560	Support by all four school boards’ executive and trustees
Evaluation	Identify existing evaluation models, and then develop an appropriate evaluation plan that will measure participation rates and effectiveness of training/education sessions. Assess participation rates and feedback after the first year and implement recommendations to improve the process and/or content. Conduct evaluation of impact of the training & education sessions	An appropriate evaluation tool to assess the impact of the training Progress report & recommendations after first year Evaluation of impact at end of 3 years		Resource person to create evaluation. Person identified to collate results In-kind contributions including one rep from each pillar organization for consultation	$2,000 $1,500 $3,000

Public Education and Awareness Campaigns

Scope:

C) Public Education and Awareness Campaign(s):

Public Education and Awareness campaign(s) on preventing youth substance use and abuse.

Objective: The objective of the campaign(s) is to reduce the rate of youth substance use and abuse and to increase public awareness by providing accurate and current information about the risk and protective factors associated with youth substance use and abuse.

Concept Design:

· Multiple pronged approach (Year 1 youth, Year 2 parents/responsible adult and Year 3 general public and Repeat process).

Youth target (Year 1)

a) Variety of mediums should include radio – youth focused stations, TV (Much Music etc.,) posters (schools, recreation centres, shopping centres, internet

b) Include youth in the development/creation of all materials and key message development

c) Campaign needs to reflect divergence of cultures and incorporate societal realities. Materials etc. should be appropriate adaptations and not just translations.

d) Run for one year and then repeat

e) Four pillar involvement

f) Build upon existing youth substance use/abuse prevention campaigns wherever appropriate.

g) All evaluation results should be publishable therefore ensure ethics approved process.

h) Include a pre, mid and post evaluation tool to measure effectiveness of campaign on youth. Ensure large random sample group.

i) Ensure campaign runs at peek times e.g., celebration times not just at random times throughout school year.

· Parents Target (Year 2)

a) Variety of mediums (radio – adult focused stations), TV (News shows etc,), posters (major workplaces, shopping centres) Internet

b) Reflect divergence of cultures, family structures, socio-economic levels etc.,

c) Should include healthy family functioning component

d) Should build on existing campaigns

j) Include primary, secondary and tertiary messaging from early intervention to problematic and dependent substance use/abuse.

k) Run for one year then repeat.

l) Include key messages developed specifically for parents/caregivers; include parent groups in message and campaign development.

m) Build upon existing parent education/awareness campaigns wherever appropriate.

n) Four pillar involvement.

o) All evaluation results should be publishable therefore ensure ethics approved process.

p) Include a pre, mid and post evaluation tool to measure effectiveness of campaign on parents. Ensure large random sample group.

· General Public (Year 3)

a) Variety of mediums

b) Focus on correct statistics, information and education around substance use/abuse in the community. It should incorporate awareness of risk and protective factors for preventing substance use and abuse and the impact associated with injury from substance use and abuse.

c) Four pillar involvement.

d) Run for one year and then repeat. Attach campaign to themes in the community wherever possible e.g., drug awareness week, etc.,

e) Include key messages developed specifically for general public; include public input into message and campaign development.

f) Build upon existing public awareness campaigns wherever appropriate

g) All evaluation results should be publishable therefore ensure ethics approved process.

h) Include a pre, mid and post evaluation tool to measure effectiveness of awareness/education campaign. Ensure large random sample group.

Draft Budget - figures do not include taxes – Appendix 3

	Education and Awareness Campaigns

Activity	Resource	Unit Cost	Total Cost

Year 1 Youth Campaign

Development of Social Marketing Campaign
Graphic Design - Work with Marketing Firm	Look and Feel of campaign, key message development etc. Includes meeting with youth and identified project leads. Mock ups for intercept testing, revisions based on feedback and input from youth consultations.	50,000	$50,000
Consult with youth leaders in schools and community agencies.	Includes recruitment of at least 20 youth to establish a youth committee in selected schools or agencies for full one year of campaign. Includes transportation, refreshments, honoraria etc.	$300 per youth for duration of campaign	$6,000
Test Message	Remuneration for youth who participate in intercept tests for campaign messaging. Conduct 400 intercept test.	$15.00 per youth X 400	$6,000
Translation/proofing	Translation and adapt into French key messages, and all campaign materials	$70/ hr X 20 hours x3	$4,200
Printing	850 transit ads (to accommodate whole bus fleet)	$6 per ad X 850	$5,100
	200 transit shelter posters	$95 X 200	$19,000
	2000 posters for schools and community centres	$1 X 2000	$2,000
	10000 pamphlets for schools and community centres	0.20 X 10000	$2,000
Launch
Radio	Youth radio stations such as Hot 89.9 and 88.5	12 weeks, 15 spots per week at $75 per spot X 2 radio stations	$27,000
Bus Ads	full fleet of 850 buses	850 buses X 12 weeks	$6,300
Bus Shelters	Bus shelter ads	80 spots (potential for bonus spots X 8 week run)	$25,680
Evaluation
Youth Evaluation - Pre, Mid and Post Evaluation working with Marketing firm who will connect with evaluation firm	Questionnaires, Surveys, Qualitative and Quantitative Analysis		$25,000
Contingency @ 10%			$17,828
Total Youth Campaign			*$196,108*

Year 2 Parent Campaign
Development of Social Marketing Campaign
Graphic Design - Work with Marketing Firm	Look and Feel of campaign, key message development etc. Includes meeting with parents and identified project leads. Mock ups for intercept testing, revisions based on feedback and input from parent consultations.		$50,000
Parent Consultation	Consult with parent groups, committees etc., Include recruitment of at least 50 parents full year of campaign. Includes their transportation, refreshments, honorariums etc.,	$300 per representative for duration of campaign	$15,000
Test Message	Remuneration for parents who participate in intercept tests for campaign messaging. Conduct 100 intercept test.	$15 per person X 100	$1,500
Translation/proofing	Translation and adaptation into French for bus, radio and bus shelters	$70/hr for 20 hours x 3	$4,200
Printing	850 transit ads (to accommodate whole bus fleet)	$6 per ad X 850	$5,100
	200 transit shelter posters	$95 X 200	$19,000
	2000 posters for community centres and community agencies for parents	$1 X 2000	$2,000
	10000 pamphlets for community centres and agencies for parents	0.20 X 10000	$2,000
Launch
Radio	Adult radio stations	12 weeks, 15 spots per wk at $75/spot X 2 radio stations	$27,000
Bus Ads	full fleet of 850 buses	850 buses X 12 weeks	$6,300
Bus Shelters	Bus shelter ads	80 spots (potential for bonus spots X 8 week run)	$25,680
Evaluation
Parent Evaluation - Pre, Mid and Post Evaluation working with Marketing firm who will connect with evaluation firm	Questionnaires, Surveys, Qualitative and Quantitative Analysis		$25,000
Contingency @10%			$18,278
Total Parent Campaign			*$201,058*
Year 3 Public Campaign
Development of Social Marketing Campaign
Graphic Design - Work with Marketing Firm	Look and Feel of campaign, key message development etc. Includes meeting with community members. Mock ups for intercept testing, revisions based on feedback and input from public consultations.		$50,000
Public Consultation	Consult with public through forums, community centres etc., Include recruitment of at least 100 people for full year of campaign. Includes their transportation, refreshments, honorariums etc.,	$300 per representative for duration of campaign	$30,000
Test Message	Remuneration for public who participate in intercept tests for campaign messaging. Conduct 100 intercept test.	$15 per person X 100	$1,500
Translation/proofing	Translation and adaptation into French for bus, radio and bus shelters	$70/hr for 20 hours x 3	$4,200
Printing	850 transit ads (to accommodate whole bus fleet)	$6 per ad X 850	$5,100
	200 transit shelter posters	$95 X 200	$19,000
	2000 posters for community centres and community agencies	$1 X 2000	$2,000
	10000 pamphlets for community centres and agencies	0.20 X 10000	$2,000
Launch
Radio	Adult radio stations	12 weeks, 15 spots per week at $75 per spot X 2 radio stations	$27,000
Bus Ads	full fleet of 850 buses	850 buses X 12 weeks	$6,300
Bus Shelters	Bus shelter ads	80 spots (potential for bonus spots X 8 week run)	$25,680
Evaluation
Public Evaluation - Pre, Mid and Post Evaluation working with Marketing firm who will connect with evaluation firm	Questionnaires, Surveys, Qualitative and Quantitative Analysis		$25,000
Contingency @10%			$19,778
Total Public Campaign			*$217,558*

Total Estimated Cost over 3 years of Campaigns			*$614,724*

Note:

Total Estimated Cost of all 3 Substance Use and Abuse Prevention Projects Implementation over 3 Years

$989,932

Date: 3 Year Plan

Project Manager: Gregory Springer

Phase	Task/Activity/Milestone	Deliverable	Duration	Type of Resource	Cost	Dependencies
Year 1: Youth
Funding	Identify funding opportunities for public education and awareness campaign. Secure funding	Funding strategy developed and resources secured.
Planning & Development	Graphic design: look and feel of campaign, key message development etc. Includes meeting with youth and identified project leads. Consult with youth leaders in schools and community agencies. Test Message - Conduct 400 intercept tests. Translate and adapt into French key messages, and all campaign materials Printing: 850 transit ads, 200 transit shelter posters, 2000 posters and 10,000 pamphlets for schools & community centers	Mock ups for intercept testing, revisions based on feedback and input from youth consultations.		Marketing firm Recruitment of 20 youth to establish a youth committee in selected schools or agencies for full one year of campaign. In-kind contributions including one rep from each pillar organization for consultation	$50,000 $300 per youth includes transportation, refreshments, honoraria etc. $15.00 per youth X 400 = $6000 $4200 $28,100
Launch	Radio: Youth radio stations such as Hot 89.9 and 88.5 Bus ads: full fleet of 850 buses Bus shelter ads	12 wks, 15 spots/ week at $75 each X 2 radio stations 850 buses X 12 weeks 80 spots			$27,000 $6,300 $25,680
Evaluation	Youth Evaluation - Pre, Mid and Post Evaluation working with Marketing firm who will connect with evaluation firm	Questionnaires, Surveys, Qualitative and Quantitative Analysis	2-3 weeks before and 2 months after campaign		$25,000

Year 2: Parents
Funding	Identify funding opportunities for public awareness campaign. Secure funding	Funding strategy developed and resources secured.
Planning & Development	Graphic design: look and feel of campaign, key message development etc. Includes meeting with parents and identified project leads. Consult with parent groups, committees etc Test Message - Conduct 100 intercept tests. Translate and adapt into French key messages, and all campaign materials Printing: 850 transit ads, 200 transit shelter posters, 2000 posters and 10,000 pamphlets for schools & community centers	Mock ups for intercept testing, revisions based on feedback and input from parent consultations.		Marketing firm Recruitment of 50 parents for full one year of campaign. In-kind contributions including one rep from each pillar organization for consultation	$50,000 $300 per person includes transportation, refreshments, honoraria etc. $15.00 per person X 100 = $1500 $4200 $28,100
Launch	Radio: Two radio stations Bus ads: full fleet of 850 buses Bus shelter ads	12 wks, 15 spots/ week at $75 each X 2 radio stations 850 buses X 12 weeks 80 spots			$27,000 $6,300 $25,680
Evaluation	Parent Evaluation - Pre, Mid and Post Evaluation working with Marketing firm who will connect with evaluation firm	Questionnaires, Surveys, Qualitative and Quantitative Analysis	2-3 weeks before and 2 months after campaign		$25,000
Year 3: Public
Funding	Identify funding opportunities for public awareness campaign. Secure funding	Funding strategy developed and resources secured.
Planning & Development	Graphic design: look and feel of campaign, key message development etc. Includes meeting with parents and identified project leads. Consult with public Test Message - Conduct 100 intercept tests. Translate and adapt into French key messages, and all campaign materials Printing: 850 transit ads, 200 transit shelter posters, 2000 posters and 10,000 pamphlets for schools & community centers	Mock ups for intercept testing, revisions based on feedback and input from public consultations.		Marketing firm Recruitment of 100 people for full year of campaign. In-kind contributions including one rep from each pillar organization for consultation	$50,000 $300 per person includes transportation, refreshments, honoraria etc. $15.00 per person X 100 = $1500 $4200 $28,100
Launch	Radio: Two radio stations Bus ads: full fleet of 850 buses Bus shelter ads	12 wks, 15 spots/ week at $75 each X 2 radio stations 850 buses X 12 weeks 80 spots			$27,000 $6,300 $25,680
Evaluation	Public Evaluation - Pre, Mid and Post Evaluation working with Marketing firm who will connect with evaluation firm	Questionnaires, Surveys, Qualitative and Quantitative Analysis	2-3 weeks before and 2 months after campaign		$25,000

Draft Budget - figures do not include taxes – Appendix 1

Web-based Toolkit

A) Web-based Toolkit

Overview of Approach

Timelines

Funding

Evaluation

Funding Strategy

Overview of Approach

Timelines

Funding

Public Education and Awareness Campaigns

Funding Strategy

Overview of Approach

Timelines

Year 1: Youth

Year 2: Parents