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3. SIGN
MINOR VARIANCE - 515 INDUSTRIAL AVENUE DÉROGATION MINEURE AU RÈGLEMENT SUR LES ENSEIGNES - |
Committee
recommendation
That Council approve
a Minor Variance to Sign By-law
2005-439, to allow for the installation of a directional information ground
sign with an area of 24 square metres and a height of 9.0 metres.
Recommandation du Comité
Que le Conseil approuve une dérogation mineure au Règlement sur les enseignes
2005-439 afin de permettre l’installation d’une enseigne de direction au sol,
d’une surface de 24 mètres carrés et d’une hauteur de 9,0 mètres.
Documentation
1.
Deputy
City Manager's report Planning, Transit
and the Environment dated 5 December 2007 (ACS2008-PTE-BLD-0006).
Report
to/Rapport au :
Planning and Environment Committee
Comité de l'urbanisme et de
l'environnement
and Council / et au Conseil
05 December 2007/ le 05 décembre 2007
Submitted by/Soumis par : Nancy Schepers, Deputy City Manager
Directrice municipale adjointe,
Planning, Transit and the Environment
Urbanisme, Transport en commun et Environnement
Contact
Person/Personne ressource : Sandra Garnett, Manager, Business Integration
Services/
Services d’intégration des activités, Building
Code Services/Direction des services du code du bâtiment
(613) 580-2424 x 41544,
sandra.garnett@ottawa.ca
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SUBJECT: |
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OBJET : |
DÉROGATION
MINEURE AU RÈGLEMENT SUR LES ENSEIGNES - 515, avenue industrial |
REPORT RECOMMENDATION
That the Planning and Environment Committee recommend Council approve a Minor Variance to Sign By-law 2005-439, to allow for the installation of a directional information ground sign with an area of 24 square metres and a height of 9.0 metres.
RECOMMANDATION DU
RAPPORT
Que le Comité de l’urbanisme et de l’environnement
recommande au Conseil d’approuver une dérogation mineure au Règlement sur les
enseignes 2005-439 afin de permettre l’installation d’une enseigne de direction
au sol, d’une surface de 24 mètres carrés et d’une hauteur de 9,0 mètres.
BACKGROUND
The applicant, Signs.ca, on behalf of the property owner, Ottawa Train Yards Inc., is requesting relief from the Sign By-law to install an oversized information ground sign to be located at the southwest gateway entrance (Industrial and Trainyards).
The purpose for the sign is to identify and provide directional information to the new Trainyards Development project and to the businesses located in the project.
This large commercial development is located south of Belfast Road, north of Industrial Avenue, east of Sandford Fleming Avenue, with a portion located east of Trainyards Drive (reference Documents 1 and 2). The land is zoned industrial, consists of primarily retail commercial businesses and is classified a District 4 in the Sign By-law. Adjacent land is a mix of commercial and industrial uses. The closest residential property is located approximately 200 metres south of the proposed location of the sign.
At the east end of the project will be a combination of big box stores and a retail plaza with primary access from Industrial Avenue and Belfast Road via Trainyard Drive. This minor variance application will allow for a larger than typical sign at this location.
As proposed, the sign is identical to the sign to be installed at the north end of the project (Trainyards Drive and Belfast Road), considered and approved by City Council on October 26, 2006.
DISCUSSION
For large development projects with multiple buildings remote from the main vehicular entrances, the By-law permits an additional ground sign to be installed at the secondary gateway entrance for the purpose of providing directional information. These signs are typically limited to a sign area of five square metres with a height of three metres and include a map showing the location of individual buildings.
Consistent with directional signage, the increased area to 24 square metres at a height of 9.0 metres would be limited to displaying the Ottawa Train Yards logo, the names of the businesses or plaza name (multiple-occupancy) and a directional arrow(s) only, as illustrated in Document 2. Each business name sign panel is limited to one square metre. All lettering on the panels would be equal in size.
Additional sign face area for identification signs is permitted for shopping centres, if a portion is utilized to identify the name of the project. In this case, the Department supports the need for a combined plaza identification and directional information sign that will assist the public, delivery vehicles and emergency services from the main arterial road (Industrial Avenue) to individual businesses.
Given the size of this project and the number of businesses that would be included on the sign providing directional information, the Department supports the request to increase the overall permitted area and height. To limit the increased scale, substitution of the required map with business listings is also supported. Finally, this form of directional signage often reduces the proliferation of temporary advertising ground signs typically installed adjacent to principal access points.
CONSULTATION
The standard early notification was provided to neighbouring community and businesses groups. At this location, there are no residential land uses within 30 metres of the site. No responses were received.
FINANCIAL IMPLICATIONS
SUPPORTING DOCUMENTATION
Document 2 Elevation of Proposed Ground Sign
DISPOSITION
City Clerk's Branch, Council and Committee Services to notify the applicant, Signs.ca, 866 Campbell Ave, Ottawa ON, K2A 2C5; the owner: Ottawa Train Yards Inc., 212‑223 Colonnade Road South, Nepean ON, K2E 7K3; and Councillor Hume of City Council’s decision.
LOCATION PLAN DOCUMENT
1
ELEVATION OF PROPOSAL GROUND SIGN DOCUMENT 2
