2. OTTAWA FARMERS' MARKET PILOT PROJECT - LANSDOWNE PARK PROJET PILOTE DE MARCHÉ
DE PRODUCTEURS FERMIERS D’OTTAWA -
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That Council:
1.
Approve that the Ottawa Farmers' Market
Pilot Project be extended at Lansdowne Park for 2008 and 2009, with operating
on Sundays, under the original terms and conditions as was approved by City
Council on 12 April 2006.
2.
Approve that the
Ottawa Farmers' Market Pilot Project also be expanded to include Thursdays,
under the same terms and conditions as approved by City Council on 12 April
2006.
3.
Approve that the
Ottawa Farmers' Market Association continue to work with staff to select a
permanent location, on a business case basis, including the possibility of
remaining at Lansdowne Park.
Que le Conseil :
1.
approuve que le projet pilote de
marché de producteurs fermiers d’Ottawa au parc Lansdowne soit prolongé de 2008
à 2009, conformément aux modalités originales
approuvées par le Conseil municipal le 12 avril 2006;
2.
approuve que le projet pilote de
marché de producteurs fermiers d’Ottawa soit également élargi afin d’inclure
les jeudis selon les mêmes modalités approuvées par le Conseil municipal le 12
avril;
3.
approuve que l’Association des
marchés de producteurs d’Ottawa continue de travailler avec le personnel
municipal afin de trouver un emplacement permanent, dans le cadre d’un plan de
mise en œuvre, et ce, sans exclure la possibilité de rester au parc Lansdowne.
DocumentatioN
1.
Executive
Director's report, Business Transformation Services, dated 21 February 2008 (ACS2008-BTS-RPM-0012).
2. Extract of draft Minutes, 28 February 2008.
Agriculture and Rural Affairs Committee
Comité de l'agriculture et des questions rurales
and Council / et au Conseil
21 February 2008 / le 21 février 2008
Submitted by/Soumis par : Stephen Finnamore
Executive Director/Directeur exécutif
Business Transformation
Services/Services de transformation des activités
Contact Person/Personne ressource : Douglas C. Moore, Manager, Venture
Properties,
Real
Property Asset Management
(613)
580-2424 x 41301, douglas.moore@ottawa.ca
SUBJECT:
|
OTTAWA FARMERS'
MARKET PILOT PROJECT - LANSDOWNE PARK |
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|
OBJET :
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PROJET PILOTE DE
MARCHÉ DE PRODUCTEURS FERMIERS D’OTTAWA –
PARC LANSDOWNE |
That the Agriculture
and Rural Affairs Committee recommend that Council:
1. Approve that the Ottawa Farmers' Market Pilot Project be extended at Lansdowne Park for 2008 and 2009, with operating on Sundays, under the original terms and conditions as was approved by City Council on 12 April 2006.
2. Approve that the Ottawa Farmers' Market Pilot Project also be expanded to include Thursdays, under the same terms and conditions as approved by City Council on 12 April 2006.
3. Approve that the Ottawa Farmers' Market Association continue to work with staff to select a permanent location, on a business case basis, including the possibility of remaining at Lansdowne Park.
Que le
Comité de l’agriculture et des questions rurales recommande au Conseil :
1. d’approuver que le projet pilote de
marché de producteurs fermiers d’Ottawa au parc Lansdowne soit prolongé de 2008
à 2009, conformément aux modalités originales approuvées par le Conseil
municipal le 12 avril 2006;
2. d’approuver que le projet pilote de
marché de producteurs fermiers d’Ottawa soit également élargi afin d’inclure
les jeudis selon les mêmes modalités approuvées par le Conseil municipal le 12
avril;
3. d’approuver que
l’Association des marchés de producteurs d’Ottawa continue de travailler avec
le personnel municipal afin de trouver un emplacement permanent, dans le cadre
d’un plan de mise en œuvre, et ce, sans exclure la possibilité de rester au
parc Lansdowne.
At its meeting of 12 April 2006,
City Council approved the recommendations of the Agriculture and Rural Affairs
Committee (ARAC) to launch a pilot project for the Ottawa Farmers' Market, an
initiative arising from the 2005 Rural Summit which recognized the significant
economic and cultural contributions made by Ottawa's rural communities and
cited in the City's Strategic Plan. This specific initiative was intended
"for the purpose of marketing premium quality Ottawa region farm produce
produced only by the vendor and to improve production of, and stimulate public
interest in and increase consumption of these products."
The Ottawa Farmers' Market
premiered at Lansdowne Park in July 2006 with nineteen (19) vendors and showed
impressive growth by the end of season in late October with sixty (60) vendors
having served aproximately 33,000 customers.
In May 2007, the market reopened with 87 vendors, with customer visits
for the season estimated at 70,000.
Steady growth is projected for 2008, with an estimated one-hundred and
twenty (120) vendors and attendance of approximately 88,000.
There is no question that the
Ottawa Farmers' Market has been well received by both the local neighbourhood
and the community at large. However, in
order to maximize its growth and to reach its full potential, the Ottawa
Farmers' Market Association (OFMA) requires a regular and continuous presence
to help ensure customer satisfaction and retention. At present, this continues to be a challenge at Lansdowne Park
due to potential interruptions and occasional displacement by Lansdowne's
ongoing commercial activities and special events. Despite the challenges, every effort is made to support the
market's scheduling requirements. In
2007 the market was able to operate for 26 consecutive Sundays (23 in Lansdowne
Park and 3 in adjacent Sylvia Holden Park in August during the Exhibition). On those displaced dates, the market
experienced an estimated 50% reduction in the number of vendors and customers,
thereby demonstrating the need for consistency in its operation.
It should further be noted that
the OFMA is actively pursuing the feasibility of expanding its operation to
include Thursdays, as well. Lansdowne
Park staff can advise that, at present, there would be only a few days of
displacement due to existing event commitments, resulting in a projection of 20
Thursday dates being available to the OFMA in 2008.
The design competition for
Lansdowne Park now underway may or may not yield a plan that accommodates the market at Lansdowne Park on
a permament basis. The competition is
expected to conclude early in 2009. The
recommendation of a two-year extension for the pilot project will provide
reasonably stable accommodations for the market through to the end of the 2009
season, which should coincide with preliminary steps to implement the approved
strategy for Lansdowne Park. During
that time, representatives of the OFMA will continue working with City staff to
identify and prioritize site options for long-term operation of the market.
Lansdowne Park staff will execute
a rental agreement with the OFMA, under terms and conditions similar to the
original pilot project parameters, with the addition of a mutual exit provision
as a safeguard in case the outcome of the design competition compromises the
operation of the market prior to the end of the agreement.
In reference to the City's
Strategic Plan, it is recognized that with "almost 90 per cent of Ottawa’s
landmass being rural, the city has a strong rural economy that contributes $1
billion to Ottawa’s gross domestic product, generating more agricultural
revenue than Toronto, Montréal, Vancouver, Edmonton and Calgary combined. The many villages and hamlets within the
city’s limits are vibrant communities with rich and distinct histories and
characters, each of which adds to Ottawa’s remarkable diversity."
In light of the above, in 2006,
the direct operating expenses incurred by Lansdowne Park in accommodating the
market totalled $51,586 (for 15 dates), and in 2007 the direct operating
expenses incurred was $85,150 (for 23 dates).
These costs include rent, security, parking and labour services. Similar costs are projected for the Sunday
operation in 2008. In the event that
the market schedule expands to include Thursdays, the additional costs are
estimated to be approximately $72,000 in 2008.
Real Property Asset Management (RPAM) staff met with representatives of the Ottawa Farmers' Market Association following the 2007 season and agreed on the recommended strategy outlined in this report. In addition Councillor Doucet has been briefed and is supportive of this initiative. Further, staff will monitor feedback associated with the upcoming Rural Summit II as related to this initiative.
No funds have been provided in the 2008 budget to offset the direct operating costs as a result of the Farmers Market Pilot Project at Lansdowne Park. The cost for Sunday operations in 2008 is estimated to be $85,000. The added cost for Thursday operations in 2008 is estimated to be $72,000. At year end, the actual costs incurred as a result of the Market will be funded from the City Wide Reserve Fund for both 2008 and 2009.
Following Council’s approval,
Real Property Asset Management will execute the rental agreement with the
Ottawa Farmer's Market Association.
OTTAWA FARMERS' MARKET PILOT PROJECT - LANSDOWNE
PARK
PROJET PILOTE DE MARCHÉ DE PRODUCTEURS FERMIERS D’OTTAWA – PARC LANSDOWNE
ACS2008-BTS-RPM-0012 capital
/ capitale (17)
Mr. D. Moore, Manager, Venture Properties
Division, Real Property Asset Management Branch (RPAM), Business Transformation
Services Department (BTS), briefly spoke to explain that staff were asking for
an extension to the pilot project so that the Ottawa Farmers’ Market (OFM)
could extend its occupancy, pending an upcoming design competition for
Lansdowne Park. Responding to a
question from Committee Chair Jellett as to why staff were proposing to extend
the lease with no increase, as opposed to a phased-in approach to see the
Ottawa Farmers’ Market Association (OFMA) charged an increased rent at the
Park, Mr. Moore said staff had met with the OFMA Board to work out details to
extend the lease agreement under existing terms and conditions, as had been
originally requested by the Committee.
Mr. Moore explained that in 2007, the grand
total in terms of expenses had been in the neighbourhood of $85,000, which
included the rental rate, parking, security and first aid services. Allowing the OFM to operate on Thursdays
would see expenses rise by an additional $72,000 to approximately $157,000. At the rental rate established under the
existing terms and conditions of $1,250 per Sunday for the rental of the space
by the OFM at Lansdowne Park, Mr. Moore said the City had seen a return of
$28,750 over the course of 23 days occupancy.
He noted the City had also made an arrangement with the OFMA to
reimburse customers for parking costs incurred by their customers.
Councillor Wilkinson felt that adding Thursdays
at the same rate would amount to giving the OFM a $100,000 subsidy, and asked
what rate the OFMA charged its stall operators. Mr. Moore explained that the nature of the agreement between the
City and the OFM was strictly that of a facility rental, noting the OFMA Board
established its own rate for its individual clients. The Councillor asked how the rental rate had been determined,
pointing out that it was not meeting the City’s costs, and noting that whenever
possible, the City tried to recoup such costs.
She acknowledged the City often subsidized children’s activities, but
not usually those involving adults or business ventures. She said she had had no problems with this
matter during its pilot phase, but noted that this would no longer be a pilot
project if it were to continue. Mr.
Moore explained the $1,250 was a rental rate established for Lansdowne Park
based on market comparators, and was based on what the City charged other
clients and businesses.
He further clarified that the rental structure
established for 2007 amounted to the $85,000 rental rate plus the
recovery of City costs; the pilot project had included an internal transfer
back to Lansdowne’s budget from City reserves, noting there had been an
agreement at the time of the original report that the City would subsidize the
OFMA’s rent and expenses at Lansdowne, but because staff were under direction
from Council to operate the Park as a business and show profits and losses, the
Park had received a transfer from City reserves. Councillor Wilkinson said a grant from another City department
still amounted to the City spending money, which was not being paid by the OFM,
and asked if staff had engaged in discussions with the OFMA regarding its
financial accountability.
Mr. D. Moodie, Rural Affairs Officer, City
Manager’s Office, explained he had been working with the OFM to provide
start-up support. He said he had viewed
some of the organization’s financial statements, and reported that the OFMA had
been able to build some reserves to date.
He noted the staff position to proceed had been based on the fact that
it would be a short-term extension, given the underlying questions outstanding
about the future of the Park. Mr.
Moodie did not believe that Committee support would amount to a carte
blanche for a longer term; especially as Park redevelopment could lead to
increased demands for space, which might not be available for other uses.
Councillor Wilkinson said she realized this,
but pointed out that City policy required any group receiving a grant greater
than $25,000 to provide audited financial statements on how it was being
used. She said that although it may
have been given to Lansdowne Park and not to the OFMA, this still amounted to
an indirect grant. She asked that more
information be provided on this matter prior to its consideration at Council.
Councillor Hunter said he wanted to know that
the City was recovering an appropriate share of its expenses, but he noted that
likely only one-third of its daily operating expenses were being captured. He asked for clarification as to why
potential revenues from parking were being reimbursed for parking fees charged
to OFM customers.
Mr. Moore detailed that staff had worked with
the Board to establish a credit system for OFM clients who were being charged a
$5 flat parking fee. He explained that
charging the fee to short-term customers had been felt to be too onerous,
emphasizing that the goal of the pilot project had been to help encourage the
OFM to build its business.
Mr. R. Haycock, Program Manager, Venture
Properties Division, RPAM, BTS added that one of the parameters provided for in
the trial was to allow customers to have free parking for attending the
market. Under this system, the customer
would pay the $5 fee, which would be refunded by representatives of the OFMA,
who would in turn be reimbursed by the City.
The net result would be that the parking would be free, and all direct City
expenses would be recovered through an internal transfer of funds, leaving a
net income equivalent to the rent value of $1,250 per day.
Councillor Hunter expressed concern with the
refunding of parking fees to the OFM, noting that with upwards of 70,000
parking visits to Lansdowne Park in 2007, to do so for all visitors could have
seen the City forego approximately $300,000 of potential revenue. Mr. Haycock explained that in 2007,
approximately $23,000 worth of parking had been refunded, representing less
than 5,000 vehicle visits.
The Committee heard from the following public delegations:
Ms. K. Clarke addressed the Committee to outline her concerns about what she referred to as unfair and unacceptable treatment of OFM participants by the OFMA Executive. She referred to a prepared statement she had previously submitted to the Committee by electronic mail, a copy of which is held on file with the City Clerk. The following summarizes the main points raised:
·
General
members’ votes on particular issues were felt to be ignored by the Board;
·
There
was no discussion with the general membership about the creation of The
Farmers Market Handbook;
·
The
OFM constitution had never been ratified by the membership, by-laws were never
discussed, and members felt they had no input into OFM operations or how their
fees were spent;
·
The
$1,100 stall fee was considered high for a season consisting of 24 Sundays;
·
$9,100
worth of members’ fees were used to pay for the annual rental of a food court
tent without discussion with members, and it was felt the outright purchase of
a different tent would have saved money;
·
E-mails
outlining above-noted concerns to the OFMA President received no response; and
·
An
e-mail to Committee outlining the speaker’s noted concerns resulted in a
request from the OFMA President to resign her membership for speaking out.
In closing, Ms. Clarke asked the Committee to
consider the human element of how vendors were being treated when considering
the report, and in approving the OFM as a business, noting that this was still
a pilot project.
Councillor El-Chantiry acknowledged having
previously received correspondence from the speaker and asked if others shared
her concerns. Ms. Clarke said that most
of the OFM’s vendors supported her appearance before the Committee, but felt
that their presence in supporting her might jeopardize their own tenure at the
OFM. The Councillor said he had not
been made aware of such concerns shared by other vendors, and asked staff if
they had any further insight into such matters.
Mr. Moore reiterated that the City’s
relationship with the OFMA was strictly that of a facility rental and that
administration had received no complaints, adding that any such complaints
would have been received by the independent OFMA Board. He further explained that with organizations
entering into rental agreements and which were in compliance with their terms
and conditions, staff would only know about complaints if they had specifically
been made aware of same which, to date, had not happened.
Responding to questions from Councillor
Wilkinson regarding the OFMA’s recent incorporation and on Board procedures,
Ms. Clarke outlined that generally, information provided to the membership had
not been forthcoming in timely enough a fashion to allow for adequate input,
i.e., voting for Executive Board positions.
She added that when information was provided, it was felt to be
inadequate, such as in the case of the organization’s financial statements. Further, the speaker stated that when she
inquired about why members were not voting on matters concerning the OFM’s
by-laws and handbook, she was singled out and told to remain silent.
At this juncture, Councillor Hunter raised a
Point of Order respectfully noting that Committee was being asked to deal with
recommendations related to the future of the OFM, and he asked the Chair to
rule that what had transpired in the past was not germane to the current
issues.
Councillor Wilkinson said she realized the City
was not in a position to control the internal operations of other organizations
and could not put conditions on the rental of the property. However, she felt it was germane to know
about such matters, as she was considering moving at Council the placement of
conditions on who the City could rent to, noting Council would have such
authority if being asked to consider the possibility of extending Market
operations.
In response to questions from Chair Jellett and
Councillor Hunter about the report, Ms. Clarke said she agreed with all of its
recommendations, provided that staff could be directed to work with the OFM to
ensure that vendors were dealt with in a respectful manner. Speaking to Councillor Wilkinson’s reference
to costs, Ms. Clarke noted a recent newspaper article had made mention of a 40%
discount on membership fees for the upcoming season. She wondered whether, given that it could afford to offer its
members such a discount, the Market could not also provide some form of payment
to the City of Ottawa for its use of Lansdowne Park.
Mr. A. Terauds, President, OFMA, explained that the OFM was
comprised of a group of volunteers who had worked for over two years to make
the Market a successful venture. He
said the OFM had started as the result of a City of Ottawa decision to allow
the re-selling of non-locally grown produce at the By-Ward and Parkdale
Markets. Mr. Terauds said this practice
served to destroy the local agricultural economy, as vendors could sell their
produce for prices that local growers could not compete with. The impetus for taking on this project was
to ensure the viability of the local horticultural and agricultural industry,
and one of the ways of doing so was to be able to sell directly to the public,
as was the practice with the volunteer-driven Carp, North Gower and Metcalfe
Farmers’ Markets. He noted the City had
no such market in the downtown area, and that strong endorsement for such a
concept at the first Rural Summit had led to enough interest to pursue the matter.
The following
summarizes the main points of
Mr. Terauds’ presentation to Committee:
·
The
OFM has been set up as a volunteer organization with a Board of Directors;
·
Initial
funding was provided by nine vendor members each providing a $1,000
unconditional loan;
·
The
OFM has grown from 20 vendors at the start of 2006 to 60 by the end of the
season; with the following season seeing 86 vendors by the end of 2007;
·
Vendors
are juried, and follow strict rules which disallow buying and re-selling;
·
The
OFM has been run on a democratic basis;
·
The
AGM’s are open and funding for operations is provided by membership fees and
stall fees from the rental of booths;
·
Customer
counts performed in July and October of 2007 indicated that between 4,500 and
5,440 customers had passed through the market’s gates.
Mr. Terauds outlined that the OFM had
originally asked for a three-year extension of the pilot project, given the
uncertain nature of the future of Lansdowne Park and the potential future
unavailability of space, but that discussions had led to a compromised two-year
extension. He added that all parties
meeting to discuss this issue had been in favour of the OFM continuing. Mr. Terauds also said the OFM had done its
best to ensure it was not losing money, did not believe it would have lasted
had this been the case, and further affirmed that it did not want to ask the
City for assistance.
The speaker said efforts had been made to
provide the best quality of product in an environment more in tune to a rural
setting, the intent of which was to create a close-knit, pleasing atmosphere
between vendors and customers who were happy to buy from producers who did not
need to compete with re-sellers in other market settings. Mr. Terauds also noted that this venue had
allowed the industry to put money back into the local economy that might
otherwise have been spent on products from elsewhere.
Mr. G. Rochon, OFMA explained that the OFMA was looking at giving
its vendors a 40% discount in 2008 to give smaller vendors within the local
agricultural, horticultural and arts and & crafts community a chance to
sell at Lansdowne Park. He noted that
if the rent were to increase, this discount would need to be discontinued.
Councillor Wilkinson said she supported the
OFM, as she believed people should buy locally. However, she noted the City was providing the organization with a
substantial subsidy, and pointed out that most organizations receiving
funding were required to enter into agreements requiring the provision of
information on how such monies were spent.
She asked if the OFMA
would have any concerns were the City to ask for its audited financial
statements at the end of each fiscal year, and whether the OFMA could ensure
its operations were in compliance with established human rights policies. Mr. Terauds assured the Councillor the OFMA
supported any policy regarding how an organization could operate within
City-defined limits. Councillor
Wilkinson believed such policies could be instituted following discussions
between staff and the OFMA.
The Councillor then asked if differential
rental rates could be established to encourage smaller vendors. Mr. Terauds explained the OFMA had
introduced a program that would give some vendors a sizeable discount for
longer-term commitments, the purpose of which was to create a better selling
atmosphere and to build customer relationships that would encourage repeat
business. Mr. Terauds noted the Carp
Farmers’ Market had offered a 40% discount for as long as it had been in place.
Mr. Terauds also disputed Councillor Wilkinson’s
assertion that the OFMA was receiving a full subsidy or grant from the City,
pointing out that the City was transferring funds from one department to
another. The Councillor explained that
the foregone revenue still amounted to real money according to the City’s
policies on expenses, as the money would have to be made up in taxes otherwise.
Councillor Wilkinson felt that discounts
encouraging small vendors also benefited larger vendors who already had
long-term commitments to sell at the OFM.
Mr. Rochon explained that the fee structure for booths served to help
equalize this; corner booths were charged almost the whole price of a regular
booth, and food court vendors with half the amount of space were charged the
same price as a regular booth, in essence, paying double the rent. He confirmed for the Councillor that the
discount was given on the cost of the daily fee multiplied by the number of
days in the selling year.
The Councillor noted the OFMA was paying the
City $1,250 per day while bringing in much more than this amount. She asked if the discount on the parking
refund was part of this expense. Mr.
Haycock explained that the reimbursement of parking fees was part of the total
cost recovered within the $85,000, or approximately $23,000.
Councillor Wilkinson wondered about
alternatives to reimbursing customer parking, noting on-street and metered
parking was available in the area. Mr.
Rochon felt that without on-site parking there would be no Farmers’ Market, as
on street parking in the already congested Glebe neighbourhood was unavailable
any time after 10:00 a.m.
Chair Jellett asked the representatives whether
they would be amenable to a phased-in approach towards eventual full cost
recovery, as the City was currently at a one-third-recovery rate. Mr. Terauds said the OFM would first have to
identify what its actual costs were in addition to rent, i.e., advertising,
market management, etc. To emphasize
the disparity in costs between the OFM and the By-Ward Market, he noted that
charges for a booth in the By-Ward Market, at $475 for one month, operating for
11 hours per day, 30 days per month, broke down to a rate of approximately
$1.44 per hour. In contrast, the OFM,
charging $75 a day for a booth for seven hours, broke down to a rate of $25 per
hour. Even with a 40% discount, this
still resulted in a rate of $15 per hour.
Responding to a question from the Committee
Chair as to whether vendors in the By-Ward Market were paying the full cost
recovery of running the Market, Mr. Moore explained that the issue was
complex. He noted a review was
currently underway, and that a new by-law would be brought forward for
Council’s consideration in the fall of 2008.
Mr. Moore confirmed that the rate Mr. Terauds had quoted was correct for
monthly vendors that had been grandfathered, and said that staff were assessing
to determine a suitable market rate.
Councillor Wilkinson felt there were cost
considerations to vendors in addition to booth rentals, i.e., staffing,
etc. She said the rental of space was
normally a small part of the overall cost of doing business, and that different
rates could be expected for short-term and long-term clients. She did not believe the two were quite
comparable. However, she felt there was
a need to look at the By-Ward Market and other areas as well, with a view
towards keeping the City operating without having to institute major tax
increases.
Mr. Terauds stressed the competitive nature of
the marketplace; he noted that OFM vendors had to sell for prices higher than
those offered in the By-Ward Market, and had to compete with products from all
over the world, many produced in countries utilizing low-paid labour to produce
their goods. Councillor Wilkinson
suggested that policies were needed at both the Federal and Provincial levels
to encourage the consumption of locally produced foods as more of an
environmentally sustainable approach.
Councillor El-Chantiry believed staff could be
directed to work with the OFM to work on greater cost recovery but without
creating an unnecessary burden, acknowledging that support for the initiative
was not so much a matter of the City making money but rather one of trying to
help farmers and raising the profile of Ottawa-grown produce. Mr. Moore said staff would be happy to work
with the OFMA to try to come up with a formula and negotiate a rate that would
see the OFM enjoy long term success as well as fulfil staff’s mandate from
Council to operate Lansdowne Park as a business to be run at market rates. Mr. Moore confirmed for Chair Jellett that
discussions on this matter could be entered into prior to Council’s subsequent
consideration of this item.
Responding to a query from Councillor Thompson,
Mr. Moore confirmed that parking fees were charged only while events were being
held at Lansdowne Park. The Councillor
wondered if, in discussions with the OFMA, staff might consider leniency in
perhaps not recovering the full cost of the parking vouchers received. Mr. Moore cautioned that Lansdowne Park
offered a variety of different events to a variety of different groups; many of
them charitable organizations. He
pointed out that Council had directed that Lansdowne be operated as a business
without exception to any of these organizations. Mr. Moore suggested that it could be problematic were staff to
establish a set of parameters and rules for one group but not for another, as
there were no arrangements in place to offer most groups a refund for parking
charges.
Councillor Brooks drew the Committee’s
attention to the fact that this was still a start-up, non-profit project, and
would likely take three to five years to demonstrate its viability. He emphasized the need for an audit report
to detail expenditures other than up-front costs, but he believed the Committee
had a desire to support the OFM. He
acknowledged there would be problems with some individuals involved in the
organization, but cautioned the Committee against micro-management, as he
believed the OFMA best knew how to run its own business.
Recognizing that a report would be coming in
the Fall of 2008 to address the issue of the By-Ward Market, Councillor
Thompson sought clarification as to whether the issue of the OFM would also be
revisited at the same time, as the current report stated that the financial
arrangements were to remain unchanged for 2008.
Committee Chair Jellett noted that Councillor
Wilkinson had indicated she might require additional information prior to
putting forth Motions at Council, and asked that any such information be
provided in time for the Council meeting of 26 March.
Councillor Wilkinson said she did not believe
in maintaining the status quo for two more years. She asked that in addition to a possible
gradual increment, staff could discuss the nature of possible reporting
conditions between the City and the OFM.
She reaffirmed that money was not the overlying consideration, but asked
for some sort of rationale, citing the fact that even annual skating charges
for children were on the rise, while the rent for the OFM had been flat for two
years. She felt there should be some
slight increase, even if just to match the cost of living that the City charged
others.
Chair Jellett believed there were two issues to
be considered; first, the continuation of the Ottawa Farmers’ Market at
Lansdowne Park, which he believed should be maintained; and second, what level
of subsidy the City should provide for the various benefits returned to it as a
result of the Market remaining on-site.
The Committee Chair said he did not believe it was too much to continue
providing a subsidy at the current level, as he believed the City enjoyed great
benefits from having the Market there, not just for local businesses, farmers
and agricultural producers, but also because it provided City residents with an
option to get food that was not only known to be grown locally, but where they
would also know exactly where it was from and what it contained. He lauded Messrs. Terauds and Rochon along
with all OFMA members for their efforts in creating something special in the City
of Ottawa that he hoped would continue over time.
Noting the Committee’s request for additional
information to allow for a fulsome debate in the fullest of contexts at
Council, in closing, Chair Jellett urged the Committee to approve the report as
presented.
That the Agriculture and Rural Affairs Committee recommend that
Council:
1. Approve that the Ottawa Farmers' Market Pilot Project be
extended at Lansdowne Park for 2008 and 2009, with operating on Sundays, under
the original terms and conditions as was approved by City Council on 12 April
2006.
2. Approve that the Ottawa Farmers' Market Pilot Project also
be expanded to include Thursdays, under the same terms and conditions as
approved by City Council on 12 April 2006.
3. Approve that the Ottawa Farmers' Market Association continue
to work with staff to select a permanent location, on a business case basis,
including the possibility of remaining at Lansdowne Park.
CARRIED