Taking Care of My Health: Falls prevention video campaign
One in four seniors fall each year. It is estimated that there are 200,000 annual visits to Ottawa emergency rooms related to falls, most of which involve older adults (Burden of Injury, 2010). Most falls are preventable.
Ottawa Public Health’s “Taking Care of My Health” Falls Prevention video campaign was created to increase public awareness of falls in older adults and encourage healthy and safe behaviours to reduce this risk.
The following videos identify 4 key behaviours in relation to prevention falls among older adults.
Opening shot shows a doctor walking through a waiting room. An older patient "Mary" (healthy looking, with good posture) is sitting beside a strong young male patient "Chad" (wearing a sleeveless shirt showing muscles)
Doctor to nurse in exam room.
“…Let’s see Mary’s bone density?”
Camera cuts to Mary in the waiting room. She appears confident at what the doctor will see on her x-ray (or dexa bone density x-ray)
Back in the exam room, the doctor is clearly suprised at how strong those bones look on the scan.
“Calcium and vitamin D help build strong bones. And prevent falls."
Doctor to nurse:
“…Joan, I think this is…Chad’s X-ray??…”
Camera cuts to Chad and then back to the nurse
“…No, that’s Mary’s!”
Doctor's face looks "impressed". Cuts to Mary looking confident and charming. Animated food icons appear on screen (milk, yogurt, cheese for Calcium; Fish, egg yolk, and vitamin D supplement)
“Eat at least 3 servings of calcium rich food. And, take a vitamin D supplement. Every day.”
“For more information, contact Ottawa Public Health.”