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Sponsorship and advertising opportunities

Sponsorship and advertising opportunities - Overview

Community Champions Program Logo

Naming Rights

Gain city-wide exposure to large consumer audiences and create a legacy for your firm.

Build year-round brand awareness and create a legacy for your business by sponsoring naming rights on one of the City’s most popular and highly visible recreation facilities.

Initial facilities available for naming rights include:
 

Facility 2017 Annual Visitors
Canterbury Recreation Complex   272,009 
Centrepointe Theatres 90,083
Goulbourn Recreation Complex  487,832
Kanata Leisure Centre and Wave Pool  301,806
Kanata Recreation Complex  363,763
Minto Recreation Complex-Barrhaven 667,992
Nepean Sportsplex  1,472,839
Pinecrest Recreation Complex  217,916
Ray Friel Recreation Complex* 913,521
Richmond Memorial Community Centre  126,118
Richcraft Recreation Complex-Kanata 465,548
 Splash Wave Pool  187,109
 St-Laurent Complex  293,748
 Walter Baker Sports Centre*  776,126

*Internal amenities only
  
You can also sponsor naming rights for an ice pad, wading pool, a beach, sports field or ball diamond.
 

City-Wide Programs and Services 

Become an exclusive sponsor of one of many city-wide programs offered by the City of Ottawa. Examples include:

Activity 2017 Annual Participants
Art programs 106,705
Beach volleyball 172,654
Fitness membership program 190,055
Learn-to-swim programs 84,595
March Break programs 11,969
Outdoor rink program  232,585
Pet licensing programs 52,675
Public beaches 867,544
Public swims 837,326
Public skates 108,239
Summer day camps 191,274
Wading pool program 171,679
Women in sport programs 27,717
Youth sports 5,898

Contact Us

Ingrid Meza-McDonald
Partnership Manager, Corporate Partnerships
Sponsorship and Advertising Branch
Parks, Recreation and Cultural Services
Tel: 613-580-2424, ext. 24761

150,000 Trees Ottawa Campaign

Helping to keep Ottawa Green

Known as one of Canada’s most beautiful cities, Ottawa is in danger of losing its reputation as the “green Capital”, due to the loss of thousands of trees over the next 10 years through the Emerald Ash Borer Beetle.

The Community Champion Program invites businesses to partner with the City of Ottawa to sponsor the replenishment of trees by helping to plant a minimum of 150,000 trees per year over the next three years.  The goal is to have over 1 million trees planted in the City of Ottawa over the next three-five years.

All sponsorship dollars generated through this program will be used to support the planting of trees within the City of Ottawa.

150,000 Trees Ottawa Campaign Investment Levels

Parliament buildings surrounded by treesPresenting Sponsor (2 Available at $25,000 per year)

Presenting Sponsors will be positioned as “champions” of the initiative and receive the highest level of visibility and recognition associated with the program.

Major Sponsor (6 Available at $12,500 per year)

Major Sponsors will be recognized as key contributors to the initiative and receive year round visibility as a company that takes pride in the City where it works and conducts business.

Supporting Sponsor (Open at $7,500 per year)

Supporting Sponsors will be recognized as important contributors to the program and receive year round visibility for helping to keep Ottawa “green”.

Request more information or call the Sponsorship and Advertising Branch at 613-580-2424 ext. 24761 to learn more about how you can be an Ottawa Community Champion.

Benefits include:

  • Name and/or Logo ID on print and electronic documents created to support the program and its objectives;
  • Company name and/or Logo ID / Link on the City of Ottawa Web Site;
  • Corporate profile on Web Site outlining your commitment to the environment;
  • Visibility on a publication created to educate citizens on the proper care and maintenance of trees;
  • Framed Certificate for display in your corporate office;
  • Participation at public planting events and/or dedicated tree planting ceremony that will be carried out at various locations throughout the city; *
  • Additional visibility opportunities related to specific tree planting activities;
  • Annual Progress Report outlining the status of the Campaign.

*Note: selected tree planting areas and events will be carried out by City Staff throughout the year.

 Top 10 Reasons to Plant Trees

  1. Trees Produce Oxygen
  2. Trees Clean the Soil
  3. Trees Control Noise Pollution
  4. Trees Slow Storm Water Runoff
  5. Trees Clean the Air
  6. Trees Shade and Cool
  7. Trees Fight Soil Erosion
  8. Trees Increase Property Values
  9. Trees Provide Habitats for Wildlife
  10. Trees Beautify Our Surroundings

Kids planting trees 

Canterbury Recreation Complex - Naming rights opportunities

A visit to the Canterbury Recreation Complex provides guests with a variety of recreation, aquatic and fitness programs for all ages and abilities plus an NHL-size arena, sauna, and banquet facilities; serving the Alta Vista community and neighbouring areas.

Available opportunities

Naming rights for the building exterior and the pool

Location: 2185 Arch Street, Ottawa

Canterbury Recreation Complex at a glance:

  • Incorporates the Canterbury Pool, Canterbury Community Centre and the Brian Kilrea Arena
  • Multi-purpose facility provides a wide selection of recreation, aquatic and fitness programs for all ages and abilities
  • Pool includes a 25 m five-lane pool, 1 m diving board
  • Sauna
  • NHL-size ice arena and large spectator area
  • Community Centre amenities include four multi-purpose rooms for small gatherings or meetings, two large halls for banquets and receptions
  • Pool offers a wide selection of fitness and recreation programs and aquatic programs including public swims, aquafitness and swimming lessons
  • Primarily serves the Alta Vista community
    • Population: 70,820
    • Average household income: $73,989
    • 51% of adult residents have university or college degree
    • Approximately 58,054 annual facility users
    • Approximately 70,198 annual visitors

Canterbury Recreation Complex Brian Kilrea Arena

Meridian Theatres at Centrepointe

At a glance

In 2013, Meridian Theatres at Centrepointe celebrated its 25th Anniversary and the long list of nationally and internationally renowned entertainers have performed to sold-out houses: Sir Peter Ustinov, Sarah McLachlan, Bruce Cockburn, The Barenaked Ladies, Kids in the Hall, Andrea Martin, Boyz II Men, The Moscow Philharmonic, and many more. 

Local amateur groups have also played an important role in the success of the theatres—groups like Suzart, the Orpheus Musical Theatre Society and Les Petits Ballets, to name but a few. Due to the growing popularity of this 954-seat venue, a new 199-seat, state-of-the-art black box style studio was added in 2010. 

The Studio Theatre can be configured in a number of ways; from a New York style nightclub to a screening room.  Corporate presentations and cutting edge performances can be accommodated with ease. The ability to conduct broadcasts and live recordings is now very efficient, thanks to the improvements that were added to the existing main stage theatre and the capabilities that were built into the new Studio Theatre.

Studio Theatre cocktail party Studio Theatre lower lobby decor

Meridian Theatres at Centrepointe is in high demand. It is a place where you can enjoy entertainers from around the world or around the corner. It is a place where you can attend events held by a diverse number of cultural organizations from across the city, attend a graduation ceremony or a child’s bar mitzvah.

Studio Theatre audience from centre stage Studio Theatre from HL

From intimate entertainment in our Studio Theatre to the large-scale productions we offer on our main stage—there’s something for everyone. And Meridian Theatres at Centrepointe has plenty going on off-stage, too, with fantastic pre and post show activities, as well as interactive programming and events.

Meridian Theatres at Centrepointe is part of Ben Franklin Place, a hub for community activities for the west end of Ottawa. It is a few minutes’ walk from OC Transpo’s Baseline Station and a 10 minute drive from downtown.  Parking is free and plentiful.

Wheelchair accessible, with 8 audience locations for wheelchairs in the main stage theatre and 4 in the Studio Theatre.

Facilities:

Area Served: National Capital Region, Eastern Ontario, Western Quebec

Annual Attendance: 100,000

Total number of ticketed performances in 2013 (both theatres): 242

Number of web site visits: 7.4 million

Goulbourn Recreation Complex

Read about Stittsville’s Goulbourn Recreation Complex ,featuring a family-friendly community centre with a full-service gym, sauna, pool, ice rinks, soccer fields and meeting rooms on-site.

Location: 1500 Shea Road, Stittsville

Goulbourn Recreation Complex at a glance:

  • Newly expanded multi-purpose facility
  • Full-size gym
  • Cardio and weight room
  • Six-lane 25 m pool, 40 m water slide and hydro-massage pool
  • Programs for all ages include group fitness, Spinning®, sports, skating, aquafitness, swimming lessons and summer camps
  • Large main hall with adjacent kitchen and servery
  • Multi-purpose room with kitchenette and two meeting rooms
  • Two NHL-size rinks with sledge hockey capacity
  • Two soccer fields, a skateboard park and a baseball diamond
  • Adjacent high school offers two soccer fields and one baseball diamond
  • Primarily serves the Stittsville and the rural Goulbourn communities
    • Population: 40,495
    • Average household income: $110,437
    • 55% of adult residents have university or college degree
    • Average daily vehicular traffic: 9,365
    • Approximately 1,045,800 annual facility users
    • Approximately 1,537,185 annual visitors

Goulbourn Recreation Complex The pool

Kanata Leisure Centre and Wave Pool - Naming rights opportunities

Serving the community and the surrounding areas since 1988, the Wave Pool is a popular destination for tourists, motor-coach tour groups and residents from all over Ottawa.

Available opportunities

Naming rights for the building and the aquatic centre

Location: 70 Aird Place, Kanata
 

Kanata Leisure Centre at a glance:

  • Serving the community and the surrounding areas since 1988
  • Best known for its wave pool, a popular destination for tourists, motor-coach tour groups and residents from all over Ottawa
  • Aquatic centre includes the 40 m x 13.3 m wave pool, kiddie pool, whirlpool and water slide
  • When the waves are turned off, the pool is used for leisure swims and other aquatic activities
  • Dry sauna
  • Fitness studio
  • Indoor cycling
  • Aerobics hall
  • Pool and hall rentals
  • Viewing and eating area
  • Roni’s Place café
  • Primarily serves the Kanata and Stittsville communities
    • Population: 85,010
    • Average household income: $111,582
    • 60% of adult residents have university degree
    • Average daily vehicular traffic: 16,772
    • Approximately 375,000 annual facility users 

Kanta Leisure Centre and Wave Pool Wave Pool

Kanata Recreation Complex - Naming rights opportunities

Community Champions Program Logo

Available opportunities

Naming rights for the building and two ice arenas

Location: 100 Walter Baker, Kanata 

Kanata Recreation Complex at a glance:

  • Two NHL-size ice surfaces:
    • Arena A: seating for 835 in stands and 430 on bleachers
    • Arena B: seating for 200
  • Observation gallery
  • Ten full-size change rooms
  • Newly renovated meeting spaces:
    • Hall A: 270 seating capacity, with projection screen
    • Hall B: 40-50 person capacity
    • Program room: 40 person capacity
  • Primarily serves the Kanata community
    • Population: 66,320
    • Average household income: $107,010
    • 62% of adult residents have university or college degree
    • Average daily vehicular traffic: 27,523
    • Approximately 486,000 annual facility users

Kanata Recreation Complex  kanata_rec1








Lansdowne Park – Ottawa’s Urban Park

Community Champions Program Logo

Be part of an iconic venue in the heart of the nation's capital. Lansdowne Park is a vibrant centre of Ottawa's sports, exhibition and entertainment with a 7.3 hectare urban park, a 8.9 hectare mixed?use area that includes retail shops, restaurants, offices and residences that invites residents and visitors to fully experience this "must see" destination.

  • Lansdowne Park / TD Place is projected to serve over 4 million visitors annually.
  • TD Place, a 24,000 seat stadium is home to the Canadian Football League's Ottawa REDBLACKS and the Ottawa Fury FC (North American Soccer League) and attracts an estimated 500,000 sports fans each year.
  • TD Place arena has a capacity of over 9,000 seats and is home to the Ottawa 67's (Junior A Ontario Hockey League)
  • The Ottawa Farmers' Market and other retail create year-round traffic

Sponsorship and Naming Opportunities

The City of Ottawa is seeking five (5) Naming Rights Partners (Founding Patrons) as key supporters in making Lansdowne Park the urban park destination for all people. These non?competing companies will benefit from year?round visibility and play a vital role in enhancing the visitor experience at Lansdowne Park.

Lansdowne Park has five (5) major naming opportunities:

  1. Aberdeen Pavilion
  2. Aberdeen Square
  3. Horticulture Building
  4. Skating Court / Basketball Court
  5. Children's Water Plaza and Play Area with skate board ramps

A customized and innovative benefits package can be developed to meet your individual marketing requirements.

Please contact

Ingrid Meza-McDonald
Partnership Manager, Corporate Partnerships
Sponsorship and Advertising Branch
Parks, Recreation and Cultural Services
Tel: 613-580-2424, ext. 24761

Children’s play area with skate board ramps  Horticulture Building  Aberdeen Pavilion

Minto Recreation Complex – Barrhaven – Naming Rights Opportunities

Community Champions Program Logo

Available opportunities: 

Naming rights for the aquatic area, fitness centre, gymnasium and two ice arenas and eleven hockey arena change room doors

Location:  3500 Cambrian Drive (Traffic circle of Cambrian and Greenbank Roads)

Minto Recreation Complex - Barrhaven at a glance:

  • LEED Silver design rating with 160,000 square feet, occupying 2 stories
  • 6 lane, 25m lap pool with ramp access and 1m and 3m diving boards, and a Tarzan rope
  • Leisure pool with jetted seating, a Lazy River
  • Full-sized gymnasium
  • Indoor walking track on the second storey
  • Accessible 5,000 square foot weight / cardio training room
  • 7 multi-purpose rooms
  • Café and seating areas
  • Free public WiFi
  • 2 regulation NHL-sized arenas (1 rink is accessible) with second level spectator viewing of both arenas, North Arena 494 seats, South Arena 200 seats
  • 4 accessible change rooms, 4 standard change rooms, 2 alternate needs change rooms and 1 unisex accessible referee change room
  • Premium CFL/FIFA dimension artificial turf field
  • Primarily serves the Barrhaven, Riverside South, Rideau-Goulbourn (including Manotick) and rural Ottawa
    • Population: 100,050
    • Average household income: $115,465
    • 68% of adult residents have post secondary education
    • Projected Annual Traffic Count – Greenbank and Cambrian (2019) 5.2 million
    • Projected to serve 1.4 million visitors

Please contact:

Ingrid Meza-McDonald
Partnership Manager, Corporate Partnerships
Sponsorship and Advertising Branch
Parks, Recreation and Cultural Services
Tel: 613-580-2424, ext. 24761

Minto Recreation Complex - Barrhaven  Minto Recreation Complex – Cardio training room  Minto Recreation Complex – Indoor pool  

Nepean Sportsplex - Naming rights opportunities

Community Champions Program Logo

Available opportunities

Naming rights for the building, the aquatic centre, and one ice arena

Location: 1701 Woodroffe Avenue, Nepean

Sportsplex at a glance:

  • Multi-purpose facility serving two million visitors a year
  • Popular and frequently used location for convention and trade shows with 6934 square metres of space
  • Aquatic centre
    • 50 m Olympic pool with diving boards, towers and Tarzan rope
    • “beach-like” entry kiddie pool
    • warm water 25 m pool with ramp and stair entry
    • 20 person whirlpool with ramp and stair entry
    • Seating for 750
  • Learn-to-swim, aquatic certification, aquafitness, fitness programs including aerobics, indoor cycling, personal training and squash
  • Seniors Centre offers activities for 55+
  • Visual Arts Centre provides all levels of visual arts programs
  • Sports medicine and physiotherapy centre
  • Three arenas, including the Steve Yzerman Arena (seating 2365), the Allen J. MacDonald Arena, and one unnamed arena
  • Athletics and Fitness Centre
    • Cardio and weight room and gymnasium
    • Fitness Studio
    • Four squash courts
    • Ten-sheet curling centre
  • Spectators Bar and Grill
  • Minto Field (artificial playing surface)
  • Lawn bowling, soccer field and 3 km fitness trail
  • Two ball diamonds
  • Primarily serves residents of Nepean and Barrhaven
    • Population: 54,525
    • Average household income: $103,135
    • 61% of adult residents have university or college degree
    • Average daily vehicular traffic: 59,896
    • Approximately 2,000,000 annual facility users

Nepean Sportsplex Aquatic Centre

Ottawa's Underpass Murals Sponsorship Opportunity

Build Your Business and Make Ottawa a Better Place to Live, Work and Play

Community Champions Program LogoSponsor an Underpass Mural

The Mayor has endorsed an innovative community initiative that will beautify our City. Be the first sponsor to add a mural on one of two underpass walls of various sizes. Mural designs will be selected through a jury process involving community consultation.

[caption]Community inspired mural on the Metcalfe Street at Highway 417 Underpass

Community inspired mural on the Metcalfe Street at Highway 417 Underpass

[/caption]

Marketing Benefits:

  • Year-round visibility and branding
  • Customized activation to meet your needs
  • Year-round recognition as an Ottawa Community Champion

Please Contact

Ingrid Meza-McDonald
Partnership Manager, Corporate Partnerships
Sponsorship and Advertising Branch
Parks, Recreation and Cultural Services
Tel: 613-580-2424, ext. 24761

Pinecrest Recreation Complex - Naming rights opportunities

Community Champions Program Logo

Available opportunities

Naming rights for the recreation centre exterior and the pool

Location: 2250 Torquay Avenue, Nepean

Pinecrest Recreation Complex at a glance:

  • Incorporates the Pinecrest Centennial Pool and the Barbara Ann Scott Arena
  • Five-lane 22 m pool
  • Sauna
  • Ice arena with 1000 person spectator seating area
  • Weight training and cardio rooms
  • Meeting rooms and halls
  • Two tennis courts
  • Two full-size soccer fields
  • Two baseball diamonds
  • One basketball court
  • One T-Ball court
  • Programs serve a large client base of seniors and provide children’s learn-to-swim classes
  • Primarily serves residents of West Ottawa
    • Population: 67,790
    • Average household income: $73,109
    • 51% of adult residents have university degree
    • Average daily vehicular traffic: 26,198
    • Approximately 94,000 annual facility users

Pinecrest Recreation Complex  pool
 

Ray Friel Recreation Complex - Naming rights opportunities

Community Champions Program Logo

Available opportunities

Naming rights for the pool and three ice arenas

Location: 1585 Tenth Line Road, Orléans
Virtual Tour

Ray Friel Recreation Complex at a glance:

  • The largest and most comprehensive recreation complex in east Ottawa
  • Three National Hockey League (NHL) size arenas
  • Wave pool with sauna and whirlpool
  • Fitness centre with state-of-the-art training equipment
  • One full-size gymnasium and one small gym
  • Massage therapy studio and physiotherapy clinic
  • Karate dojo
  • Restaurant and coffee shop
  • Seven halls
  • Two full-size sports fields and two mini soccer fields
  • Programs offered include swimming, skating, aerobics, cardio and weight training, aquafitness and Spinning®
  • Primarily serves residents of Orléans
    • Population: 94,700
    • Average household income: $103,792
    • 54% of adult residents have university or college degree
    • Average daily vehicular traffic: 36,999
    • Approximately 577,715 annual facility users
    • Approximately 2,000,000 annual visitors

Ray Friel Recreation Complex Ice arena

Richmond Memorial Community Centre - Naming rights opportunities

Community Champions Program Logo

Available opportunities

Naming rights for the building and ice arena

Location: 6095 Perth Street, Stittsville 

Richmond Memorial Community Centre at a glance

  • Full-sized ice surface
  • Large upstairs hall for banquets and other group events
  • Seniors’ room
  • Adult fitness programs
  • Pre-school programs
  • Youth dance classes
  • Primarily serves the rural Southwest community
    • Population: 24,650
    • Average household income: $108,559
    • -1% of adult residents have university or college degree
    • Approximately 456,000 annual facility users

Richmond Memorial Community Centre

Splash Wave Pool - Naming rights opportunities

Community Champions Program Logo

Available opportunities

Naming rights for the pool

Location: 2040 Ogilvie Road, Ottawa

Splash Wave Pool at a glance:

  • One of three wave pools in Ottawa
  • Popular destination for visitors and families
  • Leisure and wave swims
  • 25 m lap pool with five lanes and accessible ramp
  • 34 m water slide with its own landing pool
  • Kiddie pool with spray fountains
  • Large whirlpool
  • Learn-to-swim, aquafitness and lifesaving programs
  • Primarily serves the Ottawa East and Beacon Hill communities
    • Population: 77,745
    • Average household income: $77,635
    • 49% of adult residents have university or college degree
    • Approximately 133,285 annual facility users
    • Approximately 203,285 annual visitors

Splash Wave Pool pool 

St-Laurent Complex - Naming rights opportunities

Community Champions Program Logo

Available opportunities

Naming rights for the building and ice arena

Location: 525 Côté Street, Ottawa
 

St-Laurent Complex at a glance:

  • A modern, first-class community centre
  • Wheelchair-accessible pool
  • Arena
  • Fitness studio
  • Boxing studio
  • Cardio room
  • Weight training room
  • Physiotherapy facility
  • Art studio
  • Rehearsal studio
  • Multi-purpose rooms
  • The St-Laurent branch of the Ottawa Public Library
  • Primarily serves the communities of Vanier, Rockcliffe, East Ottawa and West Gloucester
    • Population: 124,380
    • Average household income: $96,059
    • 53% of adult residents have university or college degree
    • Approximately 1,800,000 annual facility users

St. Laurent Complex Ice arena 

Walter Baker Sports Centre - Naming rights opportunities

Community Champions Program Logo

Available opportunities

Naming rights for the aquatic area

Location: 100 Malvern Drive, Nepean
 

Walter Baker Sports Centre at a glance:

  • Multi-purpose facility serving 1.4 million visitors and over 800,000 users annually
  • Wheelchair accessible
  • Key location for a large number of special-needs programs
  • The aquatic area has:
    • Lap-training 25 m eight lanes, 1 m and 3 m diving platforms
    • Three-tank aquatic centre with waterslide
    • Kiddie pool
    • Hot tub and steam room
  • Two weight rooms, a cardio room and two aerobic studios
  • Four squash courts
  • Large multi-purpose hall/fitness room
  • Two smaller fitness studios/halls
  • Two meeting rooms
  • Large program room designated for special needs
  • Cafeteria with large dining hall/program area and stage with sound system
  • Upper level has a large almost 576 sq m of open concourse space for trade shows, and viewing areas for both arenas and the aquatic area
  • Two full-size arenas with spectator seating
  • Programs include skating, hockey, public swimming, swimming lessons, aquafitness, weight room training, fitness programs and summer camps
  • The Ruth E. Dickinson branch of the Ottawa Public Library
  • Primarily serves the South Nepean and Barrhaven communities
    • Population: 70,820
    • Average household income: $103,135
    • 61% of adult residents have university or college degree
    • Approximately 823,856 annual facility users
    • Approximately 1,400,555 annual visitors

Walter Baker Sports Centre Aquatic area