Sponsorship and advertising opportunities

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Sponsorship and advertising opportunities - Overview

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Naming Rights

Gain city-wide exposure to large consumer audiences and create a legacy for your firm.

Build year-round brand awareness and create a legacy for your business by sponsoring naming rights on one of the City’s most popular and highly visible recreation facilities.

Initial facilities available for naming rights include:

*Internal amenities only

You can also sponsor naming rights for an ice pad, wading pool, a beach, sports field or ball diamond.

City-Wide Programs and Services 

Become an exclusive sponsor of one of many city-wide programs offered by the City of Ottawa. Examples include:

Activity 2017 Annual Participants
Art programs 106,705
Beach volleyball 172,654
Fitness membership program 190,055
Learn-to-swim programs 84,595
March Break programs 11,969
Outdoor rink program 232,585
Pet licensing programs 52,675
Public beaches 867,544
Public swims 837,326
Public skates 108,239
Summer day camps 191,274
Wading pool program 171,679
Women in sport programs 27,717
Youth sports 5,898

Contact Us

Corporate Partnerships
Partnership Manager, Corporate Sponsorships Advertising, and Donations
Recreation, Culture and Facility Services

Canterbury Recreation Complex - Naming rights opportunities

A visit to the Canterbury Recreation Complex provides guests with a variety of recreation, aquatic and fitness programs for all ages and abilities plus an NHL-size arena, sauna, and banquet facilities; serving the Alta Vista community and neighbouring areas.

Available opportunities

Naming rights for the building exterior and the pool

Location: 2185 Arch Street, Ottawa

Canterbury Recreation Complex at a glance:

  • Incorporates the Canterbury Pool, Canterbury Community Centre and the Brian Kilrea Arena
  • Multi-purpose facility provides a wide selection of recreation, aquatic and fitness programs for all ages and abilities
  • Pool includes a 25 m five-lane pool, 1 m diving board
  • Sauna
  • NHL-size ice arena and large spectator area
  • Community Centre amenities include four multi-purpose rooms for small gatherings or meetings, two large halls for banquets and receptions
  • Pool offers a wide selection of fitness and recreation programs and aquatic programs including public swims, aquafitness and swimming lessons
  • Primarily serves the Alta Vista community
    • Population: 70,820
    • Average household income: $73,989
    • 51% of adult residents have university or college degree
    • Approximately 58,054 annual facility users
    • Approximately 70,198 annual visitors

Kanata Leisure Centre and Wave Pool - Naming rights opportunities

Serving the community and the surrounding areas since 1988, the Wave Pool is a popular destination for tourists, motor-coach tour groups and residents from all over Ottawa.

Available opportunities

Naming rights for the building and the aquatic centre

Location: 70 Aird Place, Kanata

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Kanata Leisure Centre at a glance:

  • Serving the community and the surrounding areas since 1988
  • Best known for its wave pool, a popular destination for tourists, motor-coach tour groups and residents from all over Ottawa
  • Aquatic centre includes the 40 m x 13.3 m wave pool, kiddie pool, whirlpool and water slide
  • When the waves are turned off, the pool is used for leisure swims and other aquatic activities
  • Dry sauna
  • Fitness studio
  • Indoor cycling
  • Aerobics hall
  • Pool and hall rentals
  • Viewing and eating area
  • Roni’s Place café
  • Primarily serves the Kanata and Stittsville communities
    • Population: 85,010
    • Average household income: $111,582
    • 60% of adult residents have university degree
    • Average daily vehicular traffic: 16,772
    • Approximately 375,000 annual facility users

Lansdowne Park – Ottawa’s Urban Park

Be part of an iconic venue in the heart of the nation's capital. Lansdowne Park is a vibrant centre of Ottawa's sports, exhibition and entertainment with a 7.3 hectare urban park, a 8.9 hectare mixed use area that includes retail shops, restaurants, offices and residences that invites residents and visitors to fully experience this "must see" destination.

  • Lansdowne Park / TD Place is projected to serve over 4 million visitors annually.
  • TD Place, a 24,000 seat stadium is home to the Canadian Football League's Ottawa Redblacks and the Ottawa Fury FC (North American Soccer League) and attracts an estimated 500,000 sports fans each year.
  • TD Place arena has a capacity of over 9,000 seats and is home to the Ottawa 67's (Junior A Ontario Hockey League)
  • The Ottawa Farmers' Market and other retail create year-round traffic
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Sponsorship and naming opportunities

The City of Ottawa is seeking two Naming Rights Partners (Founding Patrons) as key supporters in making Lansdowne Park the urban park destination for all people. These non-competing companies will benefit from year-round visibility and play a vital role in enhancing the visitor experience at Lansdowne Park.

Lansdowne Park has two major naming opportunities:

  1. Skating Court / Basketball Court
  2. Children's Water Plaza and Play Area with skate board ramps

A customized and innovative benefits package can be developed to meet your individual marketing requirements.

Contact

Ingrid Meza-McDonald
Partnership Manager, Corporate Partnerships
Sponsorship and Advertising Branch
Parks, Recreation and Cultural Services
Tel: 613-580-2424, ext. 24761

Minto Recreation Complex – Barrhaven – Naming Rights Opportunities

Available opportunities: 

Naming rights for the aquatic area, fitness centre, gymnasium and two ice arenas and eleven hockey arena change room doors

Location:  3500 Cambrian Drive (Traffic circle of Cambrian and Greenbank Roads)

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Minto Recreation Complex - Barrhaven at a glance:

  • LEED Silver design rating with 160,000 square feet, occupying 2 stories
  • 6 lane, 25m lap pool with ramp access and 1m and 3m diving boards, and a Tarzan rope
  • Leisure pool with jetted seating, a Lazy River
  • Full-sized gymnasium
  • Indoor walking track on the second storey
  • Accessible 5,000 square foot weight / cardio training room
  • 7 multi-purpose rooms
  • Café and seating areas
  • Free public WiFi
  • 2 regulation NHL-sized arenas (1 rink is accessible) with second level spectator viewing of both arenas, North Arena 494 seats, South Arena 200 seats
  • 4 accessible change rooms, 4 standard change rooms, 2 alternate needs change rooms and 1 unisex accessible referee change room
  • Premium CFL/FIFA dimension artificial turf field
  • Primarily serves the Barrhaven, Riverside South, Rideau-Goulbourn (including Manotick) and rural Ottawa
    • Population: 100,050
    • Average household income: $115,465
    • 68% of adult residents have post secondary education
    • Projected Annual Traffic Count – Greenbank and Cambrian (2019) 5.2 million
    • Projected to serve 1.4 million visitors

Please contact:

Ingrid Meza-McDonald
Partnership Manager, Corporate Partnerships
Sponsorship and Advertising Branch
Parks, Recreation and Cultural Services
Tel: 613-580-2424, ext. 24761

Nepean Sportsplex - Naming rights opportunities

Available opportunities

Naming rights for the building, the aquatic centre, and one ice arena

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Location: 1701 Woodroffe Avenue, Nepean

Sportsplex at a glance:

  • Multi-purpose facility serving two million visitors a year
  • Popular and frequently used location for convention and trade shows with 6934 square metres of space
  • Aquatic centre
    • 50 m Olympic pool with diving boards, towers and Tarzan rope
    • “beach-like” entry kiddie pool
    • warm water 25 m pool with ramp and stair entry
    • 20 person whirlpool with ramp and stair entry
    • Seating for 750
  • Learn-to-swim, aquatic certification, aquafitness, fitness programs including aerobics, indoor cycling, personal training and squash
  • Seniors Centre offers activities for 55+
  • Visual Arts Centre provides all levels of visual arts programs
  • Sports medicine and physiotherapy centre
  • Three arenas, including the Steve Yzerman Arena (seating 2365), the Allen J. MacDonald Arena, and one unnamed arena
  • Athletics and Fitness Centre
    • Cardio and weight room and gymnasium
    • Fitness Studio
    • Four squash courts
    • Ten-sheet curling centre
  • Spectators Bar and Grill
  • Minto Field (artificial playing surface)
  • Lawn bowling, soccer field and 3 km fitness trail
  • Two ball diamonds
  • Primarily serves residents of Nepean and Barrhaven
    • Population: 54,525
    • Average household income: $103,135
    • 61% of adult residents have university or college degree
    • Average daily vehicular traffic: 59,896
    • Approximately 2,000,000 annual facility users

Pinecrest Recreation Complex - Naming rights opportunities

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Available opportunities

Naming rights for the recreation centre exterior and the pool

Location: 2250 Torquay Avenue, Nepean

Pinecrest Recreation Complex at a glance:

  • Incorporates the Pinecrest Centennial Pool and the Barbara Ann Scott Arena
  • Five-lane 22 m pool
  • Sauna
  • Ice arena with 1000 person spectator seating area
  • Weight training and cardio rooms
  • Meeting rooms and halls
  • Two tennis courts
  • Two full-size soccer fields
  • Two baseball diamonds
  • One basketball court
  • One T-Ball court
  • Programs serve a large client base of seniors and provide children’s learn-to-swim classes
  • Primarily serves residents of West Ottawa
    • Population: 67,790
    • Average household income: $73,109
    • 51% of adult residents have university degree
    • Average daily vehicular traffic: 26,198
    • Approximately 94,000 annual facility users

Ray Friel Recreation Complex - Naming rights opportunities

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Available opportunities

Naming rights for the pool and three ice arenas
Location: 1585 Tenth Line Road, Orléans
Virtual Tour

Ray Friel Recreation Complex at a glance:

  • The largest and most comprehensive recreation complex in east Ottawa
  • Three National Hockey League (NHL) size arenas
  • Wave pool with sauna and whirlpool
  • Fitness centre with state-of-the-art training equipment
  • One full-size gymnasium and one small gym
  • Massage therapy studio and physiotherapy clinic
  • Karate dojo
  • Restaurant and coffee shop
  • Seven halls
  • Two full-size sports fields and two mini soccer fields
  • Programs offered include swimming, skating, aerobics, cardio and weight training, aquafitness and Spinning®
  • Primarily serves residents of Orléans
    • Population: 94,700
    • Average household income: $103,792
    • 54% of adult residents have university or college degree
    • Average daily vehicular traffic: 36,999
    • Approximately 577,715 annual facility users
    • Approximately 2,000,000 annual visitors

Richmond Memorial Community Centre - Naming rights opportunities

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Available opportunities

Naming rights for the building and ice arena

Location: 6095 Perth Street, Stittsville 

Richmond Memorial Community Centre at a glance

  • Full-sized ice surface
  • Large upstairs hall for banquets and other group events
  • Seniors’ room
  • Adult fitness programs
  • Pre-school programs
  • Youth dance classes
  • Primarily serves the rural Southwest community
    • Population: 24,650
    • Average household income: $108,559
    • -1% of adult residents have university or college degree
    • Approximately 456,000 annual facility users

Splash Wave Pool - Naming rights opportunities

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Available opportunities

Naming rights for the pool

Location: 2040 Ogilvie Road, Ottawa

Splash Wave Pool at a glance:

  • One of three wave pools in Ottawa
  • Popular destination for visitors and families
  • Leisure and wave swims
  • 25 m lap pool with five lanes and accessible ramp
  • 34 m water slide with its own landing pool
  • Kiddie pool with spray fountains
  • Large whirlpool
  • Learn-to-swim, aquafitness and lifesaving programs
  • Primarily serves the Ottawa East and Beacon Hill communities
    • Population: 77,745
    • Average household income: $77,635
    • 49% of adult residents have university or college degree
    • Approximately 133,285 annual facility users
    • Approximately 203,285 annual visitors

St-Laurent Complex - Naming rights opportunities

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Available opportunities

Naming rights for the building and ice arena

Location: 525 Côté Street, Ottawa

St-Laurent Complex at a glance:

  • A modern, first-class community centre
  • Wheelchair-accessible pool
  • Arena
  • Fitness studio
  • Boxing studio
  • Cardio room
  • Weight training room
  • Physiotherapy facility
  • Art studio
  • Rehearsal studio
  • Multi-purpose rooms
  • The St-Laurent branch of the Ottawa Public Library
  • Primarily serves the communities of Vanier, Rockcliffe, East Ottawa and West Gloucester
    • Population: 124,380
    • Average household income: $96,059
    • 53% of adult residents have university or college degree
    • Approximately 1,800,000 annual facility users

Walter Baker Sports Centre - Naming rights opportunities

Available opportunities

Naming rights for the aquatic area.

Location: 100 Malvern Drive, Nepean

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Walter Baker Sports Centre at a glance:

  • Multi-purpose facility serving 1.4 million visitors and over 800,000 users annually
  • Wheelchair accessible
  • Key location for a large number of special-needs programs
  • The aquatic area has:
    • Lap-training 25 m eight lanes, 1 m and 3 m diving platforms
    • Three-tank aquatic centre with waterslide
    • Kiddie pool
    • Hot tub and steam room
  • Two weight rooms, a cardio room and two aerobic studios
  • Four squash courts
  • Large multi-purpose hall/fitness room
  • Two smaller fitness studios/halls
  • Two meeting rooms
  • Large program room designated for special needs
  • Cafeteria with large dining hall/program area and stage with sound system
  • Upper level has a large almost 576 sq m of open concourse space for trade shows, and viewing areas for both arenas and the aquatic area
  • Two full-size arenas with spectator seating
  • Programs include skating, hockey, public swimming, swimming lessons, aquafitness, weight room training, fitness programs and summer camps
  • The Ruth E. Dickinson branch of the Ottawa Public Library
  • Primarily serves the South Nepean and Barrhaven communities
    • Population: 70,820
    • Average household income: $103,135
    • 61% of adult residents have university or college degree
    • Approximately 823,856 annual facility users
    • Approximately 1,400,555 annual visitors